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While influencer marketing may seem like a new trend born of Instagram, Kardashians, and TikTok dancing, it’s actually an ancient practice. Champion Roman gladiators endorsed products, and the British royal… Read More about Navigating Social Media Trends: Benefits of Influencer Marketing
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Tables of Contents What is considered mainstream media? What are the different types of media? What is alternative media? Mainstream media vs. alternative media In today’s multifaceted media environment, exactly… Read More about What Is Mainstream Media?
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Since the earliest applications of the printing press, journalists have used the written word to share news about political affairs and public interests, reports of war and corruption, comics, editorials,… Read More about How Technology Has Changed Communication
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Tables of Contents Starting a Social Media Marketing Agency Managing a Social Media Marketing Team Social Media Management Strategies Social Media Manager Tools Writing an Effective Social Media Management Proposal… Read More about How to Start a Social Media Marketing Agency
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Tables of Contents What Is Media Planning? Media Planning Strategies Steps to Developing a Media Plan Media Planning vs. Media Buying Media Planning and Marketing You’ve probably heard it before:… Read More about 6 Media Planning Strategies to Grow your Marketing Efforts
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The worlds of business and communication are clearly intertwined, often occupying complementary roles. People with a background in business have knowledge of marketing and statistics, as well as a strong… Read More about Choosing a Career Path: Communication vs. Business Degree
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A business’s success often comes down to its most human elements: its staff and how they build relationships with the world beyond the office. Creating professional relationships and ensuring positive… Read More about Account Executive vs. Account Manager: Finding New Clients and Keeping Them Happy
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Our ability to communicate complex ideas is one of the most compelling characteristics that distinguishes humankind. Not only can we communicate from one person to another, but from city to… Read More about The Study of Human Nature: A Communication Degree vs. Sociology Degree
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Forging strong connections with the public is a fundamental component of business success. After all, if your current or potential clientele view your company, nonprofit, or government entity with distrust… Read More about Public Affairs vs. Public Relations: Discussing the Differences
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According to recent studies by the Pew Research Center, 69 percent of adults in the United States use social media to connect with friends and family, share content and information,… Read More about Strategic Communication vs. Emerging Media Strategy
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The ability to communicate effectively is essential for many careers and organizational structures. As companies evolve and grow, they need strong communicators to articulate their messages and reach target audiences.… Read More about Marketing vs. Communications Degrees
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Careers in communication involve interaction. Whether a position relates to media outlets, business tactics, or matters of public interest, high-quality audience engagement is foundational to any successful communication-based strategy. Controlling… Read More about Community Manager vs. Social Media Manager
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Digital communication is crucial to branding in today’s internet landscape. Before the digital age, communications professionals had to navigate print media, TV, radio, and billboard advertising. While those channels are… Read More about Digital Communication Essentials for Boosting Organizational and Personal Brands
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When many people think of the athletic brand Nike, two things come to mind: the brand’s “swoosh” symbol, designed to evoke the wings of the Greek goddess the company is… Read More about What Is Copywriting in Marketing?
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Strong communication skills form the foundation for lasting career success. While this principle is equally true for today’s workforce as it was a century ago, advancements in technology are widening… Read More about Effective Business Communication for Millennials & Gen Z
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Technology is accelerating the rate at which ideas, relationships, and information are shared. As such, social media is revolutionizing communication and access to information on both a national and global… Read More about A Guide to Activism in the Digital Age
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While social media has skyrocketed in popularity, it is also the least trusted source of all media platforms when looking for general news and information, according to Edelman’s 2018 Trust… Read More about Future Communications Trends: An In-Depth Look
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Communication is more diverse than ever, whether it’s personal discussion with friends, family and colleagues or a large brand’s messages to a consumer base. The mainstream introduction of the internet… Read More about The Future of Media: Concepts and Trends for Communication Professionals
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