Organizations that previously relied on traditional communication methods must adapt to support both virtual and on-site collaboration. Innovative companies are using communication strategies that are more effective in remote and blended work environments. Now more than ever, business leaders need to understand the importance of strategic communication and hire graduates with expertise in hybrid workplace communication. How Do Employers Communicate Effectively in the Hybrid Workplace? With so many companies switching to hybrid work models, organizations are becoming more strategic about their communication tactics. Experts say that merely calling for “more communication” falls short in organizations that struggle to understand the underlying challenges […]

Employee attrition rates climb when morale is low and leaves many companies wondering how to boost employee morale. Experts say that effective communication between employers and employees is one of the most important tools for boosting morale, which in turn improves productivity and employee job satisfaction. Effective leaders need to have a strong background and experience in strategic communication to promote these changes in their organizations. What Is Employee Morale, and Why Is It Important? Employee morale refers to the motivation of a group of workers to reliably pursue shared goals. Employees with high morale have an upbeat attitude at […]

Dr. Dustin York, an associate professor of communication at Maryville University, has been named an American Marketing Association (AMA) Foundation 4 Under 40 Emerging Leaders Award winner for 2022. The award celebrates individuals who are impacting the profession and have the potential to shape the future of the marketing industry. “I feel so lucky to be in an industry that continues to ignite my curiosity,” said York. “Whether it be new marketing strategies on TikTok, branding in the metaverse or storytelling through influencers, I’m really just a big kid asking way too many questions who gets excited to share what’s […]

Tables of Contents What is considered mainstream media?What are the different types of media?What is alternative media?Mainstream media vs. alternative media In today’s multifaceted media environment, exactly what is mainstream media? Until about the early 2000s, mainstream media, which simply refers to where most Americans get their news, generally included a person’s local newspaper, local TV affiliate, and one of three national broadcast news programs. Nowadays, the media landscape is more complex. It has broadened from traditional news sources (print, TV, and radio) to video, AM/FM radio, podcasts, satellite radio, and social media. It also now includes news producers and […]

Since the earliest applications of the printing press, journalists have used the written word to share news about political affairs and public interests, reports of war and corruption, comics, editorials, obituaries, classifieds, and horoscopes. In time, newspapers evolved into a medium that enlightened, educated, and entertained. Johannes Gutenberg’s printing press of the 15th century laid the blueprint for printing technologies for hundreds of years, but the love affair with and thirst for news in print have been gradually changing since the 19th century, and as the ways we consume news have evolved, so has the public’s relationship with the media. […]

The worlds of business and communication are clearly intertwined, often occupying complementary roles. People with a background in business have knowledge of marketing and statistics, as well as a strong grasp of financial forecasts and cash flow. Communication professionals may examine the results of business initiatives and relay that information both internally and externally. These two different sides of business operations require different skills on a daily basis, though teams in either discipline often collaborate on communications and messaging to drive the overall success of a business. The path to a communication career differs from that to the business world; […]