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Digital communication is crucial to branding in today’s internet landscape. Before the digital age, communications professionals had to navigate print media, TV, radio, and billboard advertising. While those channels are… Read More about Digital Communication Essentials for Boosting Organizational and Personal Brands
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When many people think of the athletic brand Nike, two things come to mind: the brand’s “swoosh” symbol, designed to evoke the wings of the Greek goddess the company is… Read More about What Is Copywriting in Marketing?
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Strong communication skills form the foundation for lasting career success. While this principle is equally true for today’s workforce as it was a century ago, advancements in technology are widening… Read More about Effective Business Communication for Millennials & Gen Z
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Technology is accelerating the rate at which ideas, relationships, and information are shared. As such, social media is revolutionizing communication and access to information on both a national and global… Read More about A Guide to Activism in the Digital Age
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While social media has skyrocketed in popularity, it is also the least trusted source of all media platforms when looking for general news and information, according to Edelman’s 2018 Trust… Read More about Future Communications Trends: An In-Depth Look
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Communication, whether it’s personal communication with friends, family, and colleagues, or a large brand communicating to its consumer base, is more diverse than ever before. The mainstream introduction of the… Read More about The Future of Media: Concepts and Trends for Communication Professionals
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Whether you call it an art or a science, public relations is a craft that requires undeniable skill, knowledge, and determination from those who choose to work in the industry.… Read More about What Is PR? A Guide to Understanding Public Relations
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