A business’s success often comes down to its most human elements: its staff and how they build relationships with the world beyond the office. Creating professional relationships and ensuring positive brand association is one of the most powerful factors in determining the success of all businesses, from mom-and-pop shops to international conglomerates. Behind the scenes are account executives and account managers, two vital positions that establish and maintain partnerships with clients, ensuring all parties’ needs are met and that relationships are mutually beneficial. There are many ways in which these relationships are established and maintained. Account executives often attend networking […]

Forging strong connections with the public is a fundamental component of business success. After all, if your current or potential clientele view your company, nonprofit, or government entity with distrust or disdain, you’ve already lost the mission to build a consumer or communal relationship. This is why public relations and public affairs matter. Those in public affairs or public relations roles not only lay the groundwork for potential relationships to form but also nurture existing connections so they flourish and become solid partnerships driven by trust and loyalty. While public affairs and public relations work toward similar results, they are […]

According to recent studies by the Pew Research Center, 69 percent of adults in the United States use social media to connect with friends and family, share content and information, and stay current on news and events. Beyond the ways people use online digital platforms personally, they have also become a major part of business communications. Understanding the influence of these new technologies is useful for organizations across every industry. Equally as critical is the ability to build effective communication strategies that help companies gain competitive advantage. Those considering communications as a field of study can choose to tailor their […]

Careers in communication involve interaction. Whether a position relates to media outlets, business tactics, or matters of public interest, high-quality audience engagement is foundational to any successful communication-based strategy. Controlling this engagement is also important; with the proliferation of online and web-based platforms giving customers a stronger voice, steering the conversation to foster strong public relationships and place an entity in a positive light is more important than ever. Because of this, community managers and social media managers can be crucial players in a business’s growth strategy. While they share some similarities, it’s important for students interested in a communication […]

Digital communication is crucial to branding in today’s internet landscape. Before the digital age, communications professionals had to navigate print media, TV, radio, and billboard advertising. While those channels are still important, current professionals must be well-versed in digital platforms, such as social networks, email, messaging apps, and blogs. According to the UNESCO Broadband Commission for Sustainable Development, the majority of the world’s population now has access to the internet, and that percentage continues to grow. In 2019, 54.8% of all global households had internet access, and brands are doubling down on strategies to engage with those users. Harvard Business […]