Online Marketing Degree

Digital advertising has transformed the world of marketing — and created immense career opportunities for trained professionals. Organizations now seek multifaceted marketers who can blend strategy with advanced technology. It’s a skill set that can qualify you for 19,700 new careers in advertising, promotions, and marketing management from 2014 to 2024, according to the U.S. Bureau of Labor Statistics.

Maryville’s online bachelor’s in marketing can prepare you to fill these roles. Our program combines forward-thinking marketing courses with traditional business principles. This hybrid approach can equip you to meet any challenge with creativity, passion, and ingenuity.

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Study 100% online

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Choose from 3 start dates per year

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No SAT or ACT required

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Eligible transfer credits accepted

Why Earn Your Online Marketing Degree?

Marketing is a must-have for any organization. In fact, marketing-related skills have ranked among LinkedIn’s top 10 in-demand skills for three years running. Companies big and small are looking for highly motivated professionals to create, manage, and analyze marketing plans, and that need is only likely to grow in the digital age.

Maryville’s Bachelor of Marketing online degree doesn’t solely focus on the content side of marketing, but also gives you a foundation in the strategic, financial, and operational side. You’ll explore diverse topics such as interactive and digital marketing, consumer behavior, product development, business policies, managerial accounting, and statistics. This broad knowledge base makes you more versatile in the job market.

Highlights of the online bachelor’s in marketing major:

Complete coursework 100% online — no campus visits required.

Benefit from a curriculum that includes a marketing and business core.

Build professional experience with internship opportunities

Earn a degree that’s flexible and convenient.

What Can I Do with an Online Marketing Degree?

In 2017, digital ad spending will surpass televised advertising for the first time in history, according to Forbes. It’s a trend that will be reflected for years to come; digital marketing spending is expected to grow to $335 billion from 2015 to 2020.  

This massive opportunity has encouraged organizations to elevate their brand presence — and market share — to the digital landscape. As a result, businesses need marketers who can develop campaigns that reach audiences across a variety of platforms.

These organizations include:

  • In-house departments
  • Marketing firms
  • Government and non-governmental organizations
  • Retail
  • Advertising agencies
  • Nonprofits
  • Sales
  • Research and analytics firms

Career opportunities for marketing majors include:

Marketing, Advertising, or Promotions Manager


median salary*

Market Research Analyst


median salary*

Demand Generation Specialist


median salary**

Social Media Strategist


median salary**

This is just a sample of the opportunities you can pursue with a Bachelor of Marketing online. Other potential roles include events and product marketer, operations manager, social media manager, graphic designer, copywriter, web developer, user experience developer, and more.

Source: *U.S. Bureau of Labor Statistics, **

What’s the market outlook for online marketing degree graduates?

Here’s an overview of the marketing employment landscape:

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Digital is in demand.

According to a McKinley Marketing Partners 2015 hiring survey, 39% of companies surveyed hired a new digital marketer — the highest of any skill set surveyed.

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Marketing tops the skills list. 

Forbes and Hubspot report that skills in analytics, SEO, content management, multimedia, and basic UX are among the technical requirements that employers seek from new hires.

Man and woman in higher earnings interview

Above-average growth expected.

According to the U.S. Bureau of Labor Statistics, the job market for advertising, promotions, and marketing managers will continue to experience above-average growth for years to come. It expects 19,700 new jobs from 2014 to 2024.

Why Choose Maryville’s Bachelor of Marketing Online?

Since 1872, Maryville University has built a reputation of academic excellence that now extends beyond our St. Louis campus to all of our online learners. We keep our class sizes at an average of 15 students and employ renowned faculty, 90% of whom hold Ph.D. or terminal degrees.

In addition to the prestige and flexibility of studying online with Maryville, the online bachelor’s in marketing is ideal for students looking to enter an exciting and evolving field with versatile marketing and business knowledge.

We want you to experience what it’s like to be in a marketing environment, which is why every student gets to participate in our senior experience course. In this course, you’ll create a marketing plan, conduct research and analysis of external and internal forces that shape market opportunities, and develop strategies for a target market. We also offer networking, mentorship, and internship opportunities to help you along the way.

We’re distinguished by our dedication to your success

Maryville University is accredited by the Higher Learning Commission
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ACBSP - Global Business Accreditation

Our students are finding success at Maryville. So can you.

“The teachers are great. They will help you get the internships, they’re always there for you, and there are just so many opportunities you have being a marketing student.”

— Abby Duethman

Online Bachelor’s in Marketing Curriculum

Our 128-credit curriculum benefits from a robust business focus. Along with the general education courses, you’ll also be required to complete business core coursework in addition to your marketing coursework. This gives you a competitive edge in the job marketplace and helps prepare you for graduate study.

General Education — Strengthen your critical thinking and creative analysis abilities with courses in liberal arts, psychology, and math.

Business Core — Develop your management and marketing expertise with a foundation in financial accounting, economics, business law, and statistics.

Marketing Major — Study the many facets of marketing, from research and development to marketing management and consumer behavior.

Ready to apply to the online Bachelor of Marketing program at Maryville University?