Online Bachelor’s Degree in MarketingOnline Bachelor’s Degree in MarketingOnline Bachelor’s Degree in Marketing

There’s never been a more exciting time to be a marketer. But, as time and digital technology have transformed the consumer journey, today’s marketers need more than just wide-ranging knowledge of traditional marketing principles and business practices. They must also be skilled in search engine marketing (SEM), content management, social media engagement, data analytics, multimedia and basic user experience (UX) design.

That’s why Maryville University has developed its online Bachelor of Science in Marketing program to prepare you with the skills, knowledge and tools to face the challenges ahead, whether you’re just starting out or looking to take your marketing career to the next level.

View our program guide for more information.

Get Curriculum Details

Access coursework 100% online

Choose to start in fall, spring, or summer

Connect to our faculty of active business leaders

Apply with no application fee or entrance exams

Explore financial aid and eligible transfer credits options

Gain Early Access eligibility – get a head start on your graduate degree

Why earn your online degree in marketing?

Every organization needs skilled marketers. Companies large and small need highly qualified professionals to plan, create, manage and analyze marketing programs, and that need is growing every day.

Maryville’s online Bachelor of Science in Marketing degree not only focuses on the content side of marketing but also gives you a foundation in the strategic, financial and operational side of business. You’ll explore diverse topics such as digital and interactive marketing, consumer behavior, product development, business policies, managerial accounting and statistics. This broad knowledge base can make you an attractive candidate for hiring managers.

Highlights of the online degree in marketing major:

Complete coursework 100% online — no campus visits are required.

Benefit from a curriculum that includes a marketing and business core.

Build professional experience with internship opportunities.

Earn a degree in a flexible and convenient way.

Benefit from transfer-friendly admission and explore financial aid options.

What can I do with an online marketing degree?

Maryville’s accredited online degree in marketing will help prepare you for success in a wide range of marketing careers across all sectors: public, private and nonprofit. It can serve as the foundation of your continually evolving marketing expertise or even give you a head start on your MBA or next graduate degree.

Marketing career path options

With your online degree in marketing, you can build the expertise to pursue careers, such as:

  • Marketing, advertising or promotions manager
  • Demand generation specialist
  • Market research analyst
  • Social media strategist
  • Events and product marketer
  • Operations manager
  • Social media manager
  • Graphic designer
  • Copywriter
  • Web developer
  • User experience developer

In settings such as:

  • Traditional ad agencies
  • Direct marketing agencies
  • In-house marketing departments
  • Government and nongovernmental organizations
  • Retail businesses
  • Nonprofits
  • Sales teams
  • Research and analytics firms

An online degree in marketing from Maryville University can help you reach the next step in your professional career.

What is the typical salary for marketing professionals?

Marketing professionals earn a wide range of salaries that vary depending on factors such as industry, location and experience. Take a look at the median marketing salaries for a couple of top careers:

Marketing, advertising or promotions manager

US$156,5801

Market research analyst

US$74,6802

Marketing job outlook

Employment of advertising, promotions and marketing managers is expected to grow 6% from 2022 to 2032, faster than the average for all occupations.3 Market research analysts are in even higher demand, with a projected employment growth of 13% from 2022 to 2032.4 Roughly 94,600 openings for market research analysts are projected each year, on average, over the decade,5 and there are about 34,000 openings projected for advertising, promotions and marketing managers over the same period.6

Why choose Maryville’s accredited online degree in marketing program?

Since 1872, Maryville University has built a reputation of academic excellence that now extends beyond our St. Louis campus to all of our online learners. We offer small class sizes and employ renowned faculty members.

In addition to the flexibility of studying online with Maryville, the online bachelor’s degree in marketing offers every student the opportunity to experience what it’s like to work in a real-world marketing environment.

In our senior experience course, you’ll create a marketing plan, conduct research and analysis on the forces that shape market opportunities, and develop strategies for a target market. Along the way, you’ll enjoy valuable opportunities to network, interact with mentors and learn hands-on through internships.

Why Maryville?

Our students are finding success at Maryville. So can you.

“The teachers are great. They will help you get the internships, they’re always there for you, and there are just so many opportunities you have being a marketing student.”

— Abby Duethman, online bachelor’s in marketing student

Online bachelor’s degree in marketing curriculum

The 128-credit online bachelor’s in marketing curriculum features a robust business focus along with marketing coursework, giving you a competitive edge in the job market and preparing you for graduate study.

General Education — Strengthen your critical thinking, creative strategy, and data analysis abilities with courses in liberal arts, psychology and math.

Business Core — Develop your management and marketing expertise with a foundation in financial accounting, economics, business law and statistics.

Marketing Major — Study the many facets of marketing, from research and development to marketing management and consumer behavior.

Insights from our faculty

  • From the beginning, be as fearless as possible in exploring the nature of marketing in the modern world. Marketing is a multifaceted, highly interconnected and wildly interesting discipline that transcends career limitations. Along with seeking multiple internship experiences, being open to learning as much as you can — from analytics to consumer behavior — will expose you to the dynamic elements of marketing that will help you find your niche as a professional.

  • Our students gain the knowledge they need to understand the consumer experience and how marketers can “meet” consumers where they are. This means understanding what customers want, what they value, and what they will ultimately benefit from. Students learn to acknowledge the consumer’s position and then use research, data and insights to strengthen a brand’s position to reflect consumer interests.

  • We put a lot of emphasis on connecting students with opportunities for off-campus internships and on-campus apprenticeships, and we provide ample academic credit for students who pursue real-life opportunities as part of their core marketing curriculum.

  • We’ve experienced a tremendous global shift in e-commerce out of necessity. Although things were trending in that general direction, the pandemic only accelerated it. Direct-to-consumer marketing is gaining traction, as is the use of AI in popular apps to steer consumers to products seamlessly as they browse social media. Privacy is also becoming a growing issue for digital marketers as new technology puts data ownership into the hands of consumers, allowing them to opt out of tracking.

Get started on your graduate education
with Early Access

At Maryville University, you can get a head start on your graduate degree while earning your Bachelor of Science in Marketing online.

With our Early Access program, you can earn up to 12 credits that count toward both your master’s degree and your bachelor’s. Best of all, credits you earn through Early Access are charged at the undergraduate tuition rate, saving you time and money.

To qualify for Early Access, you must be a current Maryville undergraduate student, and you must have completed at least 75 credit hours with a GPA of 3.25 or better.

If you qualify and have not yet completed your elective requirements, we invite you to contact your academic advisor to explore Early Access and learn more about our exciting online graduate programs.

When you’re ready to go further, we offer many online graduate degree options:

Master of Science in Data Science: This program features high-level courses in machine learning, data mining, big data and deep learning to help you build the proficiency to pursue a career in nearly any field.

Master of Business Administration (MBA): Select from 12 concentrations, including Business Data Analytics and Cybersecurity, to tailor this program for your professional goals.

Master of Arts in Management and Leadership: Prepare for a senior-level management position in your desired field.

Master of Arts in Strategic Communication and Leadership: Learn to lead through an immersive curriculum that gives you the opportunity to study theory, gain practical experience and earn relevant professional certifications.

Frequently Asked Questions

  • With its core focus on business and marketing, Maryville’s online degree in marketing will prepare you for success in a wide range of careers across all sectors: public, private and nonprofit.

    Take the reins as a marketing manager or market research analyst in an advertising agency, direct marketing agency or in-house marketing department. Shape the public perception of your business as a public relations professional working with various news and media outlets. Or focus your passion on digital marketing, using your knowledge of search engine marketing (SEM), content strategy, social media, paid advertising and data analytics to connect with prospects and convert them into paying customers across multiple platforms.

    Other potential marketing roles include product manager, promotions and events manager, operations manager, marketing consultant, sales professional, copywriter and web developer. With a Bachelor of Science in Marketing, you have a world of career options to choose from.

  • Yes. Our online degree in marketing program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

    In addition, Maryville University proudly holds regional accreditation from the Higher Learning Commission (HLC). Maryville has maintained accreditation from the HLC since 1941.

  • Most students complete the online bachelor’s degree in marketing in four years or less. Students with existing credits to transfer may be able to complete their programs sooner. Contact your advisor for more information.

  • With Early Access, students in our online bachelor’s in marketing program can get a head start on earning a graduate degree by taking graduate-level courses that count toward their undergraduate and graduate degrees. Furthermore, graduate-level Early Access courses are billed at the undergraduate tuition rate, which allows students to save time and money.

    Our Master of Business Administration (MBA), Master of Arts in Management and Leadership, Master of Arts in Strategic Communication and Leadership and Master of Science in Data Science are among the many Maryville graduate programs that offer Early Access options for online bachelor’s in marketing students.

    If you want to participate in the program, you should apply one semester before you plan to start taking Early Access courses. To apply, you must have completed at least 75 credit hours and have a cumulative GPA of 3.25 or higher. Through the program, you can earn up to 12 credit hours toward your master’s degree. Talk to our advisors about selecting your Early Access courses, which must be taken one at a time.

    Learn more about the Early Access program.

Ready to apply to the online bachelor’s in marketing degree program at Maryville University?

Apply Now

Be Brave

Bring us your ambition and we’ll guide you along a personalized path to a quality education that’s designed to change your life.

  1. Occupational Outlook Handbook: Advertising, Promotions and Marketing Managers. (2024). U.S. Bureau of Labor Statistics. Retrieved May 2024. ↩︎
  2. Occupational Outlook Handbook: Market Research Analysts. (2024). U.S. Bureau of Labor Statistics. Retrieved May 2024. ↩︎
  3. Occupational Outlook Handbook: Advertising, Promotions and Marketing Managers. (2024). U.S. Bureau of Labor Statistics. Retrieved May 2024. ↩︎
  4. Occupational Outlook Handbook: Market Research Analysts. (2024). U.S. Bureau of Labor Statistics. Retrieved May 2024. ↩︎
  5. Occupational Outlook Handbook: Market Research Analysts. (2024). U.S. Bureau of Labor Statistics. Retrieved May 2024. ↩︎
  6. Occupational Outlook Handbook: Advertising, Promotions and Marketing Managers. (2024). U.S. Bureau of Labor Statistics. Retrieved May 2024. ↩︎