Companies all over the world engage in promotional activities to increase overall interest in their products and services. These marketing campaigns require the work of savvy professionals and offer additional opportunities for careers in marketing. The role of a marketer has evolved over the years, as technology has grown to include social media, the internet, and e-commerce sales. Many potential positions in marketing deal with these platforms, providing a unique opportunity to combine promotional knowledge with technological skills. Because marketing is so pivotal for so many businesses, marketing graduates are finding that the demand for marketing professionals is growing.

Confident male marketing professional

Industries Hiring Marketing Graduates

Many marketing students often wonder, “What can I do with a marketing degree?” However, virtually every business around the globe is in need of marketing services to promote and increase brand awareness. As a result, marketing degree graduates can pursue careers in the following areas.

  • Advertising
  • Marketing
  • Public Relations
  • Media
  • Communications
  • Sales
  • Consulting
  • Business
  • Management

Popular Marketing Careers

With so many career options available for marketing professionals, marketing degree graduates have the ability to choose a field that suits their particular interests. It is important to remember that with certain higher level positions — such as a marketing executive position or a public relations specialist — candidates may be expected to have a great deal of previous experience along with additional training, certifications, and/or graduate degrees. In short, earning a marketing undergraduate degree can help a student start down the path toward a career in marketing.  Here are some of the most popular marketing careers:

Advertising Manager

An advertising manager is responsible for promotional efforts across all forms of media, including television, the internet, radio, and more. This is a promising career for driven marketing professionals, as Glassdoor notes that the median salary is $61,420 per year. Demand for advertising manager positions is expected to grow by 9% from 2016 to 2026.

Skills recommended to succeed:

  • Media planning
  • Budgeting
  • Promotions
  • Sales

Marketing Manager

The marketing manager has a big role to fill, being the idea-maker behind a company’s marketing campaign. These managers come up with the strategy to promote a business’ products and services within the budget. It’s critical to note that newer marketing professionals may start in a marketing specialist role first with the opportunity for potential advancement into a marketing manager role, depending on their performance. According to the Bureau of Labor Statistics (BLS), the median salary for a marketing manager in 2016 was $131,180. This position also has a growth potential of 9% from 2016 to 2026.

Skills recommended to succeed:

  • Creativity
  • Strong communication
  • Presentation skills
  • Teamwork

Market Research Analyst

For a market research analyst, it’s all about the numbers. In this role, one will analyze data and consumer behavior to determine what types of products and services a consumer will relate to and buy. Companies look to the analyst to help them bring the right products and services to market to increase their revenue and be successful. According to the BLS, a market research analysts have a median salary of $62,560. The growth of these careers with a marketing degree is strong, at 23% from 2016 to 2026.

Skills recommended to succeed:

  • Understanding of math
  • Analytical skills
  • Sales experience
  • Understanding of customer behaviors

International Marketing Executive

For those who would like to expand their horizons, becoming an international marketing executive may be the right goal. In this position, the individual will be required to create the global marketing strategy for a company’s products and services. This means that the executive will need to be aware of the international market and the change in global conditions for sales. Marketing executives often start their careers as marketing managers or specialists and then work their way up accordingly to the executive role. According to Glassdoor.com, the median salary for an international marketing executive is $66,031. Growth for this position remains high as companies look to expand operations overseas and into new markets.

Skills recommended to succeed:

  • Goal setting
  • International interest
  • Communications
  • Budget consciousness

Public Relations Specialist

A public relations specialist is responsible for showcasing a company or organization in a positive fashion. Additionally, they are also responsible for managing communication efforts both internally and externally during times of change or crisis in an organization. This means the specialist will make company announcements and craft press releases promoting his or her company with the news media and the community. There is a good potential for a marketing graduate to find a position as a public relations specialist, as the growth potential is estimated at 9% from 2016 to 2026, according to the BLS. The median salary for public relations specialists is $58,020.

Skills recommended to succeed:

  • Attention to detail
  • Strategy
  • Speaking
  • Writing

Digital Marketing Manager

The digital marketing manager role is completely dependent on customer activity on the internet. The manager will be tasked with promoting a company’s products and services through a variety of means, including pay-per-click advertising, website ads, search engine optimization, and email marketing. Most digital marketing managers start their careers as digital marketing specialists. According to Glassdoor, the median salary for an internet marketing manager is $57,699. Growth in this position is expected to increase 9% from 2016 to 2026.

Skills recommended to succeed:

  • Being internet savvy
  • Budget management
  • Creativity
  • Ability to read web analytics

Social Media Manager

A social media manager is responsible for managing a company’s social media profiles. They are responsible for creating and implementing strategies to promote the company’s brand on social media. Managers may also run paid advertising campaigns and are expected to analyze relevant traffic data and keep up to date with the latest social media trends. The individual might interact with consumers and respond to questions, comments, and concerns through a variety of social media platforms. According to PayScale, the median salary for a social media manager is $48,000. Job growth for this position is estimated to be 12% from 2016 to 2026.

Skills recommended to succeed:

  • Acting as a thought leader
  • Web consciousness
  • Understanding of social media platforms
  • Interest in new technologies

Advertising Sales Representative

A marketing degree also makes a graduate a good candidate for an advertising sales representative position. These jobs are plentiful at media and publishing firms throughout the country. In this position, the professional will meet with prospective clients and sell advertising space to align with a business’ promotional strategy. The BLS estimates that the median salary for an advertising sales representative is $50,380. While print is declining for these positions, there is a resurgence in digital advertising and general sales opportunities that could make this a lucrative career.

Skills recommended to succeed:

  • Communication
  • Presentation
  • Positive personality
  • Persuasion

Marketing Consultant

Marketing consultants educate clients on marketing strategies and share their knowledge to help them with their business promotions. They meet with these clients and present their ideas to help their clients achieve their revenue goals. The median salary for a marketing consultant can range from $40,000 to as much as $180,000 per year, depending on the client base. There is increased growth potential, as companies are looking to get individualized attention to help them with their marketing strategies.

Skills recommended to succeed:

  • People skills
  • Determination
  • Interest in business
  • Communication

With so many possible career avenues available, marketing graduates have a good chance to find a position tailored to their skills and education. From a social media manager to a marketing consultant, aspiring marketing professionals should be able to find a role that suits their interests and also provides plenty of opportunities to grow. Learn more about Maryville University’s online Bachelor of Science in Marketing degree.

Now that you better understand potential marketing careers, discover the difference between marketing and sales.

Sources:

https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm

https://www.glassdoor.com/Salaries/senior-marketing-executive-salary-SRCH_KO0,26.htm

https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm

https://www.bls.gov/ooh/media-and-communication/public-relations-specialists.htm

https://www.glassdoor.com/Salaries/internet-marketing-manager-salary-SRCH_KO0,26.htm

https://www.glassdoor.com/Salaries/advertising-manager-salary-SRCH_KO0,19.htm

https://www.payscale.com/research/US/Job=Social_Media_Manager/Salary

https://www.bls.gov/ooh/sales/advertising-sales-agents.htm

https://www.glassdoor.com/Salaries/international-marketing-manager-salary-SRCH_KO0,31.htm

https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm

https://www.glassdoor.com/Salaries/digital-marketing-manager-salary-SRCH_KO0,25.htm