Most business organizations—whether large or small—require marketing to sell its products and services. A bachelor’s degree in marketing can open the door to new career opportunities, including marketing management, marketing copywriting, search engine marketing, social media marketing, and user experience design.
Online marketing courses typically cover a wide range of marketing concepts. Students are also given the opportunity to learn skills in business communication, market analysis, business statistical analysis, and project management.
Skills, Concepts, or Opportunities Gained with a BS in Marketing
When enrolled in online marketing classes, students typically learn skills or concepts in the following areas:
- Macroeconomics. This is a branch of economics that focuses on the performance of the economy as a whole instead of individuals, companies, or market sectors. Macroeconomics focuses on factors affecting changes in the economy, such as inflation, unemployment, gross domestic product, growth rate, and the balance of payments. It is used by governments and organizations to formulate economic policies and strategies.
- Business statistics. Business statistics generated by an analysis of market conditions enable good decision-making. These statistics form the foundation for strategy and planning in a variety of disciplines, including finance, production, operations, and marketing. Students may learn how to apply statistical tools to analyze data, draw conclusions, and make future predictions.
- Communication in a corporate environment. Both oral and written communication is important in the corporate world to distribute messages to all stakeholders, including employees, investors, customers, and the general public. Internal communication helps to implement corporate policies and strategies. External communication can help with product marketing, corporate branding, public relations, crisis management, sales generation, and client retention.
- Modern consumer behavior. This is a study that reveals how people shop in the modern world and the factors that influence purchasing decisions. Analysis of these factors assists with the development of marketing strategy involving communication, positioning, pricing, advertising, and product development.
- Effective project management. Effective project management means achieving specific objectives through careful planning and the management of resources and time. It involves the most efficient use of time, money, and workplace resources. Students may learn the tools used and steps required to ensure effective project management.
Common Courses for a BS in Marketing
Typically, marketing undergrad courses touch on the following:
Business Communications. In the modern world, effective oral and written business communications are essential for success. This course may enhance a student’s communication skills while increasing the ability for expression through various communication channels.
Macroeconomics. During this course, students can learn the basic model of supply and demand, and how it affects overall economic activity and national growth. The course also typically covers national income accounting and the determinants of national income and employment. Education includes the meaning and measurement of unemployment, business cycles, the economics of banking and money, and the influence of fiscal and monetary policies on economic activity.
Consumer Behavior. Students may gain an understanding of the psychological processes, individual differences, and environmental influences that affect consumer purchasing decisions. This knowledge is essential for the development of marketing strategy. This course covers the concepts and applications of consumer behavior modeling to develop effective communication, positioning, pricing, product development, location, and social media decisions for a competitive and successful marketing strategy.
Project Management. This course covers both the human and technical aspects of project management, often including the use of Microsoft Project for project planning and tracking. Students may be taught how to plan, execute, and control a variety of business and technical projects, including product development, special event production, marketing, process improvement, commercial real estate, and sports business management.
Business Statistics. In this course, students may learn how to develop business data analysis skills and statistical techniques using spreadsheets. It covers topics such as data collection, storage, and analysis using statistics, tables, and charts. Probability and data distributions, statistical testing, correlation, regression, forecasting, and quality control analysis are also covered.