Online Bachelor’s Degree in Marketing Curriculum

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Most business organizations—whether large or small—require marketing to sell its products and services. A bachelor’s degree in marketing can open the door to new career opportunities, including marketing management, marketing copywriting, search engine marketing, social media marketing, and user experience design.

Online marketing courses typically cover a wide range of marketing concepts. Students are also given the opportunity to learn skills in business communication, market analysis, business statistical analysis, and project management.

Maryville University Online Marketing Courses

The online Bachelor of Science in Marketing program at Maryville University aims to prepare students for fulfilling careers in marketing.

The 128-credit curriculum includes general education courses (39 credits), business core courses (36 credits), marketing core and elective courses (24 credits) and general electives (29 credits).

Learn more about Maryville’s Online BS in Marketing course offerings here:

Business Core

ISYS 100Digital Foundations3 Credits
BUS 150Business Communications3 Credits
ACCT 210Financial Accounting3 Credits
ACCT 211Managerial Accounting3 Credits
ECON 203Principles of Economics3 Credits
BUS 241Business Statistics3 Credits
BUS 280Business Law3 Credits
MGMT 321Principles of Management3 Credits
MKT 360Principles of Marketing3 Credits
FIN 312Principles of Finance3 Credits
BUS 314Operations Management3 Credits
BUS 491Business Policies (Capstone)3 Credits

Marketing Core

COMM 121Introduction to Contemporary Communication3 Credits
MKT 361Consumer Behavior3 Credits
SALS 364Professional Selling3 Credits
MKT 365Marketing and Digital Media3 Credits
MKT 491Marketing Analytics3 Credits

Marketing Electives

Choose 9 credit hours from the following:

COMM 232Introduction to New and Social Media3 Credits
COMM 327Social Media Campaigns3 Credits
BUS 435Supply Chain Management3 Credits
BUS 440Project Management3 Credits
MKT 474Global Marketing3 Credits
SALS 426Customer Relationship Management3 Credits
MKT 499Marketing Internship1-4 Credit(s)

To ensure the best possible educational experience for our students, we may update our curriculum to reflect emerging and changing employer and industry trends. Undergraduate programs and certificates are designed to be taken at a part-time pace. Please speak to your advisor for more details.

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Skills, Concepts, or Opportunities Gained with a BS in Marketing

When enrolled in online marketing classes, students typically learn skills or concepts in the following areas:

  • Macroeconomics. This is a branch of economics that focuses on the performance of the economy as a whole instead of individuals, companies, or market sectors. Macroeconomics focuses on factors affecting changes in the economy, such as inflation, unemployment, gross domestic product, growth rate, and the balance of payments. It is used by governments and organizations to formulate economic policies and strategies.
  • Business statistics. Business statistics generated by an analysis of market conditions enable good decision-making. These statistics form the foundation for strategy and planning in a variety of disciplines, including finance, production, operations, and marketing. Students may learn how to apply statistical tools to analyze data, draw conclusions, and make future predictions.
  • Communication in a corporate environment. Both oral and written communication is important in the corporate world to distribute messages to all stakeholders, including employees, investors, customers, and the general public. Internal communication helps to implement corporate policies and strategies. External communication can help with product marketing, corporate branding, public relations, crisis management, sales generation, and client retention.
  • Modern consumer behavior. This is a study that reveals how people shop in the modern world and the factors that influence purchasing decisions. Analysis of these factors assists with the development of marketing strategy involving communication, positioning, pricing, advertising, and product development.
  • Effective project management. Effective project management means achieving specific objectives through careful planning and the management of resources and time. It involves the most efficient use of time, money, and workplace resources. Students may learn the tools used and steps required to ensure effective project management.

Common Courses for a BS in Marketing

Typically, marketing undergrad courses touch on the following:

Business Communications. In the modern world, effective oral and written business communications are essential for success. This course may enhance a student’s communication skills while increasing the ability for expression through various communication channels.

Macroeconomics. During this course, students can learn the basic model of supply and demand, and how it affects overall economic activity and national growth. The course also typically covers national income accounting and the determinants of national income and employment. Education includes the meaning and measurement of unemployment, business cycles, the economics of banking and money, and the influence of fiscal and monetary policies on economic activity.

Consumer Behavior. Students may gain an understanding of the psychological processes, individual differences, and environmental influences that affect consumer purchasing decisions. This knowledge is essential for the development of marketing strategy. This course covers the concepts and applications of consumer behavior modeling to develop effective communication, positioning, pricing, product development, location, and social media decisions for a competitive and successful marketing strategy.

Project Management. This course covers both the human and technical aspects of project management, often including the use of Microsoft Project for project planning and tracking. Students may be taught how to plan, execute, and control a variety of business and technical projects, including product development, special event production, marketing, process improvement, commercial real estate, and sports business management.

Business Statistics. In this course, students may learn how to develop business data analysis skills and statistical techniques using spreadsheets. It covers topics such as data collection, storage, and analysis using statistics, tables, and charts. Probability and data distributions, statistical testing, correlation, regression, forecasting, and quality control analysis are also covered.