Bachelor’s Degree in Marketing Resources

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What Is Consumer Behavior? Mastering the Art of Influencing the Masses

What is consumer behavior? Read more about why and how consumers make purchasing decisions, and how marketers use this knowledge to shape consumer behavior.

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10 Psychological Tactics for Impactful Marketing

Examine several psychologically-based marketing tactics that can help encourage consumers to become customers.

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Marketing Degrees: Understanding the Different Types

Considering a marketing degree? Explore the different types of marketing careers and learn how a degree can prepare you for roles across different industries.

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Marketing vs Sales

For those interested in pursuing a career in marketing, it’s important to understand the similarities and differences between marketing and sales.

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