Named an “Apple Distinguished School” for 2021-2024
Ranked a “Best National University” for 2022 by U.S. News & World Report
Online Bachelor’s in Marketing Program Guide
With the media landscape more competitive and accessible than ever, marketing is a necessity for a wide variety of companies. Maryville University’s online bachelor’s in marketing can help you capitalize on that demand while providing a foundation in business, so you can understand marketing and operations.
This is more than a bachelor’s in marketing. This is an opportunity for you to enter an exciting and growing field with diverse opportunities. Complete your degree in a flexible and convenient online environment, and gain the marketing and business foundation to enter the job market with an edge.
Start your journey
At a glance
Apply with no application fee or entrance exams.
Get the support you need. Apply to be considered for financial aid and get transfer credits for eligible courses.
Access 100% online coursework accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
Practical and project-based. Build a marketing plan via a senior experience course.
Benefit from a curriculum that includes a marketing and business core.
Pursue internship opportunities and build your network.
Curriculum
Most businesses and other organizations — whether large or small — require marketing to sell their products and services. A bachelor’s degree in marketing can open the door to new career opportunities, including marketing management, marketing copywriting, search engine marketing, social media marketing, and user experience design.
The Bachelor of Science in Marketing is a 128-credit curriculum that includes general education courses (30 credits), business core courses (39 credits), marketing major courses (24 credits), and general electives (35 credits).
Business Core (39 Credit Hours)
- ISYS 100 Digital Foundations
- BUS 150 Business Communications
- ACCT 210 Financial Accounting
- ACCT 211 Managerial Accounting
- ECON 203 Principles of Economics
- BUS 241 Business Statistics
- BUS 280 Business Law
- MGMT 321 Principles of Management
- MKT 360 Principles of Marketing
- FIN 312 Principles of Finance
- BUS 314 Operations Management
- BUS 491 Business Policies (Capstone)
Management Information Systems Major (30 Credit Hours)
- BUS 440 Project Management
- ISYS 250 Information Technology Concepts & Applications
- ISYS 280 Cybersecurity Principles
- ISYS 307 Database Design
- ISYS 320 Introduction To Programming
- ISYS 325 Applied Operating Systems
- ISYS 425 Applied Customer Relationship Management
- ISYS 430 Collaboration and Teaming
- ISYS 474 Networks and Security
Choose one elective from the following:
- ISYS 390 Website Design
- ISYS 499 Cybersecurity Internship
To ensure the best possible educational experience for our students, we may update our curriculum to reflect emerging and changing employer and industry demands. Undergraduate programs and certificates are designed to be taken at a part-time pace. Please speak to your advisor for more details.
Admission requirements
- High school diploma or GED
- Minimum GPA of 2.5 on a 4.0 scale (high school)/2.0 on a 4.0 scale (college)*
- Official transcripts from all colleges or universities previously attended
- No standardized tests required
- Official high school transcript (required for applicants with fewer than 60 transfer hours from a regionally accredited school)
- Eligible transfer credits accepted; associate degree completion may satisfy general education requirements
*Applicants who do not meet the GPA requirement may be considered for provisional admission.
Explore our additional resources to help guide your admission journey.
Accreditation and rankings
Why Maryville Online?
We’ve been progressively challenging the norms of higher education for nearly 150 years. We started as one of the first universities to educate women. Today, we continue to push the boundaries and prepare students like you for a digital world. At Maryville, we understand what it takes to step beyond your comfort zone.
Maryville University is a nationally ranked private college recognized for comprehensive and innovative education focused on student learning, outcomes, and success — both online and on campus. We’re located just 22 miles from downtown St. Louis.
Early Access program
Did you know that Maryville undergraduates can qualify for graduate-level credits? Once you are accepted – and you have not yet completed your elective requirements — we invite you to explore Early Access as an option.
Through Early Access, you can get a head start on earning a graduate degree by taking master’s-level courses that count toward your undergraduate and graduate degrees. Graduate-level Early Access courses are billed at the undergraduate tuition rate — so you can save time and money.
You can learn more at our Early Access page.
Faculty spotlight
Stacy Hollins
Associate Professor of Information Systems, the John E. Simon School of Business
Stacy Hollins is an associate professor of information systems at Maryville University. In this role, she teaches highly collaborative and interactive technology courses including Digital Foundations, Business Processes and Information Systems, and App Development. She also facilitates hands-on and experiential learning in Maryville’s Cyber Fusion Center, while working with students to provide free hardware and software solutions to nonprofit organizations.
Before joining Maryville, she served as the department chair and associate professor in the information systems department at St. Louis Community College. Earlier, she worked as a lab manager for a nonprofit called Discovering Options. Dr. Hollins is a graduate of the University of Missouri–St. Louis, where she earned a PhD in Educational Technology. Her dissertation, titled “The Digital Divide through the Lens of Critical Race Theory,” was named an American Libraries Association Top 10 Dissertation of 2015. She has more than 20 years of progressive technology, training, education, and management experience.
Start your journey today
Learn more about the Maryville University online bachelor’s in exercise science.