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Tags: View all blog posts under Bachelor's in Communication | View all blog posts under Bachelor’s in Marketing
When many people think of the athletic brand Nike, two things come to mind: the brand’s “swoosh” symbol, designed to evoke the wings of the Greek goddess the company is… Read More about What Is Copywriting in Marketing?
Tags: View all blog posts under Bachelor's in Business Administration | View all blog posts under Bachelor’s in Marketing
Launching a business takes time and effort, but self-motivated entrepreneurs are capable of transforming a small idea into a lucrative operation. Facebook serves as an excellent example. In early 2004,… Read More about Exploring Entrepreneurship: Starting and Operating a Small Business
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The world of marketing is going digital. According to the business publication CMO, digital marketing will account for 87% of companies’ marketing budgets by 2022. Americans spend a lot of… Read More about Digital Marketing Trends Marketers Need to Know
Tags: View all blog posts under Articles | View all blog posts under Bachelor’s in Marketing
In the past 10 years, the advertising industry has shifted. With the rise of social media, new methods of capturing metrics and changing customer values have fundamentally altered marketers’ relationship… Read More about What Does the Future of Advertising Look Like?
Tags: View all blog posts under Bachelor’s in Marketing | View all blog posts under Infographics
Technology and social media have made a profound impact on marketing over the past few years. So much so, that small business owners, entrepreneurs, and marketers may need to update… Read More about 11 Modern Marketing Skills for Business Innovators to Master
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