Bachelor’s in Marketing Archives

According to a 2018 Forbes survey of 1,628 millennials and 906 Gen Xers, about 60% of millennials prefer to purchase products that represent an expression of their personalities. When advertising… Read More about Inside the Consumer’s Mind: 10 Marketing Psychology Principles for Growing a Business

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How to Start a Social Media Marketing Agency

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Tables of Contents Starting a Social Media Marketing Agency Managing a Social Media Marketing Team Social Media Management Strategies Social Media Manager Tools Writing an Effective Social Media Management Proposal… Read More about How to Start a Social Media Marketing Agency

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6 Media Planning Strategies to Grow your Marketing Efforts

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Tables of Contents What Is Media Planning? Media Planning Strategies Steps to Developing a Media Plan Media Planning vs. Media Buying Media Planning and Marketing You’ve probably heard it before:… Read More about 6 Media Planning Strategies to Grow your Marketing Efforts

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SEM vs. SEO: Comparing Two Key Marketing Terms

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Search engine marketing (SEM) and search engine optimization (SEO) have become two of the most commonly used marketing terms in digital media campaigns. The page that you’re on right now… Read More about SEM vs. SEO: Comparing Two Key Marketing Terms

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Traditional Marketing vs. Digital Marketing

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Marketing has always been a key component of business strategy. Considering how crucial public awareness of a company can be to its growth, this won’t change anytime soon. What has… Read More about Traditional Marketing vs. Digital Marketing

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Social Media Marketing vs. Traditional Marketing

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Marketing strategies have a clear goal. The process behind building a campaign that gets a product or service in front of the right people, however, is a bit more complex.… Read More about Social Media Marketing vs. Traditional Marketing

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Marketing vs. Communications Degrees

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The ability to communicate effectively is essential for many careers and organizational structures. As companies evolve and grow, they need strong communicators to articulate their messages and reach target audiences.… Read More about Marketing vs. Communications Degrees

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Content Marketing vs. Digital Marketing

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Without marketing, even the best products and companies can struggle to make an impact. If consumers don’t hear about the product, they’ll never buy it. If companies don’t market themselves,… Read More about Content Marketing vs. Digital Marketing

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Digital Marketing Strategy: Key Components & Tips to Get Started

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Tables of Contents What Is Digital Marketing Strategy? What Is Life Cycle Marketing? What Are the Components of Digital Marketing? Market Research Tools for Digital Marketing Measuring Success Through Digital… Read More about Digital Marketing Strategy: Key Components & Tips to Get Started

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8 Types of Digital Marketing for Promoting a Business

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In recent years, digital devices and social media have transformed the field of marketing. Businesses no longer rely solely on radio advertisements, billboards, and print ads, but reach their audiences… Read More about 8 Types of Digital Marketing for Promoting a Business

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The Evolution of Social Media: How Did It Begin, and Where Could It Go Next?

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Table of Contents A Brief History of Social Media The Launch of Social Sites Social Media: End Users and Businesses How Marketing Pros Utilize Social Media What’s Next For Social… Read More about The Evolution of Social Media: How Did It Begin, and Where Could It Go Next?

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What Is Copywriting in Marketing?

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When many people think of the athletic brand Nike, two things come to mind: the brand’s “swoosh” symbol, designed to evoke the wings of the Greek goddess the company is… Read More about What Is Copywriting in Marketing?

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Exploring Entrepreneurship: Starting and Operating a Small Business

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Launching a business takes time and effort, but self-motivated entrepreneurs are capable of transforming a small idea into a lucrative operation. Facebook serves as an excellent example. In early 2004,… Read More about Exploring Entrepreneurship: Starting and Operating a Small Business

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Digital Marketing Trends Marketers Need to Know

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The world of marketing is going digital. According to the business publication CMO, digital marketing will account for 87% of companies’ marketing budgets by 2022. Americans spend a lot of… Read More about Digital Marketing Trends Marketers Need to Know

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What Does the Future of Advertising Look Like?

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In the past 10 years, the advertising industry has shifted. With the rise of social media, new methods of capturing metrics and changing customer values have fundamentally altered marketers’ relationship… Read More about What Does the Future of Advertising Look Like?

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Bachelor’s in Marketing and Bachelor’s in Business Administration Information Session

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View Webinar about Bachelor’s in Marketing and Bachelor’s in Business Administration Information Session

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11 Modern Marketing Skills for Business Innovators to Master

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Technology and social media have made a profound impact on marketing over the past few years. So much so, that small business owners, entrepreneurs, and marketers may need to update… Read More about 11 Modern Marketing Skills for Business Innovators to Master

Bachelor’s in Marketing

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Inside the Consumer’s Mind: 10 Marketing Psychology Principles for Growing a Business

How to Start a Social Media Marketing Agency

6 Media Planning Strategies to Grow your Marketing Efforts

SEM vs. SEO: Comparing Two Key Marketing Terms

Traditional Marketing vs. Digital Marketing

Social Media Marketing vs. Traditional Marketing

Marketing vs. Communications Degrees

Content Marketing vs. Digital Marketing

Digital Marketing Strategy: Key Components & Tips to Get Started

8 Types of Digital Marketing for Promoting a Business

The Evolution of Social Media: How Did It Begin, and Where Could It Go Next?

What Is Copywriting in Marketing?

Exploring Entrepreneurship: Starting and Operating a Small Business

Digital Marketing Trends Marketers Need to Know

What Does the Future of Advertising Look Like?

Bachelor’s in Marketing and Bachelor’s in Business Administration Information Session

11 Modern Marketing Skills for Business Innovators to Master