Bachelor’s in Marketing Archives

According to a 2018 Forbes survey of 1,628 millennials and 906 Gen Xers, about 60% of millennials prefer to purchase products that represent an expression of their personalities. When advertising… Read More about Inside the Consumer’s Mind: 10 Marketing Psychology Principles for Growing a Business

Click here to view the post

How to Start a Social Media Marketing Agency

Tags: View all blog posts under Articles | View all blog posts under Bachelor's in Communication | View all blog posts under Bachelor’s in Marketing

Social media is a convenient way for people to connect with each other and share thoughts and ideas. For marketers, the concept represents a gold mine for potential customer engagement… Read More about How to Start a Social Media Marketing Agency

Click here to view the post

6 Media Planning Strategies to Grow your Marketing Efforts

Tags: View all blog posts under Articles | View all blog posts under Bachelor's in Communication | View all blog posts under Bachelor’s in Marketing

You’ve probably heard it before: “The medium is the message.” But who said it? Why does it matter in the world of media planning? The declaration comes from Chapter 1… Read More about 6 Media Planning Strategies to Grow your Marketing Efforts

Click here to view the post

SEM vs. SEO: Comparing Two Key Marketing Terms

Tags: View all blog posts under Articles | View all blog posts under Bachelor’s in Marketing

Search engine marketing (SEM) and search engine optimization (SEO) have become two of the most commonly used marketing terms in digital media campaigns. The page that you’re on right now… Read More about SEM vs. SEO: Comparing Two Key Marketing Terms

Click here to view the post

Traditional Marketing vs. Digital Marketing

Tags: View all blog posts under Articles | View all blog posts under Bachelor’s in Marketing

Marketing has always been a key component of business strategy. Considering how crucial public awareness of a company can be to its growth, this won’t change anytime soon. What has… Read More about Traditional Marketing vs. Digital Marketing

Click here to view the post

Social Media Marketing vs. Traditional Marketing

Tags: View all blog posts under Articles | View all blog posts under Bachelor’s in Marketing

Marketing strategies have a clear goal. The process behind building a campaign that gets a product or service in front of the right people, however, is a bit more complex.… Read More about Social Media Marketing vs. Traditional Marketing

Click here to view the post

Marketing vs. Communications Degrees

Tags: View all blog posts under Articles | View all blog posts under Bachelor's in Communication | View all blog posts under Bachelor’s in Marketing

The ability to communicate effectively is essential for many careers and organizational structures. As companies evolve and grow, they need strong communicators to articulate their messages and reach target audiences.… Read More about Marketing vs. Communications Degrees

Click here to view the post

Content Marketing vs. Digital Marketing

Tags: View all blog posts under Articles | View all blog posts under Bachelor’s in Marketing

Without marketing, even the best products and companies can struggle to make an impact. If consumers don’t hear about the product, they’ll never buy it. If companies don’t market themselves,… Read More about Content Marketing vs. Digital Marketing

Click here to view the post

Digital Marketing Strategy: Key Components & Tips to Get Started

Tags: View all blog posts under Articles | View all blog posts under Bachelor's in Business Administration | View all blog posts under Bachelor’s in Marketing

In 2000, 52% of Americans used the internet on a regular basis, according to Pew Research. The digital age was just getting started. By mid-2019, 90% of Americans were internet… Read More about Digital Marketing Strategy: Key Components & Tips to Get Started

Click here to view the post

8 Types of Digital Marketing for Promoting a Business

Tags: View all blog posts under Articles | View all blog posts under Bachelor’s in Marketing

In recent years, digital devices and social media have transformed the field of marketing. Businesses no longer rely solely on radio advertisements, billboards, and print ads, but reach their audiences… Read More about 8 Types of Digital Marketing for Promoting a Business

Click here to view the post

The Evolution of Social Media: How Did It Begin, and Where Could It Go Next?

Tags: View all blog posts under Articles | View all blog posts under Bachelor’s in Marketing

The evolution of social media has been fueled by the human impulse to communicate and by advances in digital technology. It is a story about establishing and nurturing personal connections… Read More about The Evolution of Social Media: How Did It Begin, and Where Could It Go Next?

Click here to view the post

What Is Copywriting in Marketing?

Tags: View all blog posts under Bachelor's in Communication | View all blog posts under Bachelor’s in Marketing

When many people think of the athletic brand Nike, two things come to mind: the brand’s “swoosh” symbol, designed to evoke the wings of the Greek goddess the company is… Read More about What Is Copywriting in Marketing?

Click here to view the post

Exploring Entrepreneurship: Starting and Operating a Small Business

Tags: View all blog posts under Bachelor's in Business Administration | View all blog posts under Bachelor’s in Marketing

Launching a business takes time and effort, but self-motivated entrepreneurs are capable of transforming a small idea into a lucrative operation. Facebook serves as an excellent example. In early 2004,… Read More about Exploring Entrepreneurship: Starting and Operating a Small Business

Click here to view the post

Digital Marketing Trends Marketers Need to Know

Tags: View all blog posts under Articles | View all blog posts under Bachelor’s in Marketing

The world of marketing is going digital. According to the business publication CMO, digital marketing will account for 87% of companies’ marketing budgets by 2022. Americans spend a lot of… Read More about Digital Marketing Trends Marketers Need to Know

Click here to view the post

What Does the Future of Advertising Look Like?

Tags: View all blog posts under Articles | View all blog posts under Bachelor’s in Marketing

In the past 10 years, the advertising industry has shifted. With the rise of social media, new methods of capturing metrics and changing customer values have fundamentally altered marketers’ relationship… Read More about What Does the Future of Advertising Look Like?

Click here to view the post

Bachelor’s in Marketing and Bachelor’s in Business Administration Information Session

Tags: View all blog posts under Bachelor's in Business Administration | View all blog posts under Bachelor’s in Marketing | View all blog posts under Webinars

View Webinar about Bachelor’s in Marketing and Bachelor’s in Business Administration Information Session

Click here to view the post

11 Modern Marketing Skills for Business Innovators to Master

Tags: View all blog posts under Bachelor’s in Marketing | View all blog posts under Infographics

Technology and social media have made a profound impact on marketing over the past few years. So much so, that small business owners, entrepreneurs, and marketers may need to update… Read More about 11 Modern Marketing Skills for Business Innovators to Master

Bachelor’s in Marketing

Categories

Programs

Inside the Consumer’s Mind: 10 Marketing Psychology Principles for Growing a Business

How to Start a Social Media Marketing Agency

6 Media Planning Strategies to Grow your Marketing Efforts

SEM vs. SEO: Comparing Two Key Marketing Terms

Traditional Marketing vs. Digital Marketing

Social Media Marketing vs. Traditional Marketing

Marketing vs. Communications Degrees

Content Marketing vs. Digital Marketing

Digital Marketing Strategy: Key Components & Tips to Get Started

8 Types of Digital Marketing for Promoting a Business

The Evolution of Social Media: How Did It Begin, and Where Could It Go Next?

What Is Copywriting in Marketing?

Exploring Entrepreneurship: Starting and Operating a Small Business

Digital Marketing Trends Marketers Need to Know

What Does the Future of Advertising Look Like?

Bachelor’s in Marketing and Bachelor’s in Business Administration Information Session

11 Modern Marketing Skills for Business Innovators to Master