Tags: View all blog posts under Articles | View all blog posts under Bachelor's in Communication | View all blog posts under Bachelor’s in Marketing
Social media is a convenient way for people to connect with each other and share thoughts and ideas. For marketers, the concept represents a gold mine for potential customer engagement… Read More about How to Start a Social Media Marketing Agency
Tags: View all blog posts under Articles | View all blog posts under Bachelor's in Communication | View all blog posts under Bachelor’s in Marketing
You’ve probably heard it before: “The medium is the message.” But who said it? Why does it matter in the world of media planning? The declaration comes from Chapter 1… Read More about 6 Media Planning Strategies to Grow your Marketing Efforts
Tags: View all blog posts under Articles | View all blog posts under Bachelor’s in Marketing
Search engine marketing (SEM) and search engine optimization (SEO) have become two of the most commonly used marketing terms in digital media campaigns. The page that you’re on right now… Read More about SEM vs. SEO: Comparing Two Key Marketing Terms
Tags: View all blog posts under Articles | View all blog posts under Bachelor’s in Marketing
Marketing has always been a key component of business strategy. Considering how crucial public awareness of a company can be to its growth, this won’t change anytime soon. What has… Read More about Traditional Marketing vs. Digital Marketing
Tags: View all blog posts under Articles | View all blog posts under Bachelor’s in Marketing
Marketing strategies have a clear goal. The process behind building a campaign that gets a product or service in front of the right people, however, is a bit more complex.… Read More about Social Media Marketing vs. Traditional Marketing
Tags: View all blog posts under Articles | View all blog posts under Bachelor's in Communication | View all blog posts under Bachelor’s in Marketing
The ability to communicate effectively is essential for many careers and organizational structures. As companies evolve and grow, they need strong communicators to articulate their messages and reach target audiences.… Read More about Marketing vs. Communications Degrees
Tags: View all blog posts under Articles | View all blog posts under Bachelor’s in Marketing
Without marketing, even the best products and companies can struggle to make an impact. If consumers don’t hear about the product, they’ll never buy it. If companies don’t market themselves,… Read More about Content Marketing vs. Digital Marketing
Tags: View all blog posts under Articles | View all blog posts under Bachelor's in Business Administration | View all blog posts under Bachelor’s in Marketing
In 2000, 52% of Americans used the internet on a regular basis, according to Pew Research. The digital age was just getting started. By mid-2019, 90% of Americans were internet… Read More about Digital Marketing Strategy: Key Components & Tips to Get Started
Tags: View all blog posts under Articles | View all blog posts under Bachelor’s in Marketing
In recent years, digital devices and social media have transformed the field of marketing. Businesses no longer rely solely on radio advertisements, billboards, and print ads, but reach their audiences… Read More about 8 Types of Digital Marketing for Promoting a Business
Tags: View all blog posts under Articles | View all blog posts under Bachelor’s in Marketing
The evolution of social media has been fueled by the human impulse to communicate and by advances in digital technology. It is a story about establishing and nurturing personal connections… Read More about The Evolution of Social Media: How Did It Begin, and Where Could It Go Next?
Tags: View all blog posts under Bachelor's in Communication | View all blog posts under Bachelor’s in Marketing
When many people think of the athletic brand Nike, two things come to mind: the brand’s “swoosh” symbol, designed to evoke the wings of the Greek goddess the company is… Read More about What Is Copywriting in Marketing?
Tags: View all blog posts under Bachelor's in Business Administration | View all blog posts under Bachelor’s in Marketing
Launching a business takes time and effort, but self-motivated entrepreneurs are capable of transforming a small idea into a lucrative operation. Facebook serves as an excellent example. In early 2004,… Read More about Exploring Entrepreneurship: Starting and Operating a Small Business
Tags: View all blog posts under Articles | View all blog posts under Bachelor’s in Marketing
The world of marketing is going digital. According to the business publication CMO, digital marketing will account for 87% of companies’ marketing budgets by 2022. Americans spend a lot of… Read More about Digital Marketing Trends Marketers Need to Know
Tags: View all blog posts under Articles | View all blog posts under Bachelor’s in Marketing
In the past 10 years, the advertising industry has shifted. With the rise of social media, new methods of capturing metrics and changing customer values have fundamentally altered marketers’ relationship… Read More about What Does the Future of Advertising Look Like?
Tags: View all blog posts under Bachelor’s in Marketing | View all blog posts under Infographics
Technology and social media have made a profound impact on marketing over the past few years. So much so, that small business owners, entrepreneurs, and marketers may need to update… Read More about 11 Modern Marketing Skills for Business Innovators to Master
Get More Information.
Bring us your ambition and we’ll guide you along a personalized path to a quality education that’s designed to change your life.
