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Big data is big business, and it’s become an increasingly vital tool for companies to connect with the right consumer at the right time. It’s also a constantly evolving concept… Read More about How Consumer Analytics Can Grow Your Business
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Tables of Contents First Impressions: The Social Media Resume Your Social Media Resume Marketable Skills List How to List Social Media Skills on a Resume How to Improve Your Social… Read More about Social Media Resume: Skills Employers Look For
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Advertising has gone digital — and the lion’s share of it is programmatic, or digital in nature. Digital spending was projected to rise from 58% to nearly 64% of global… Read More about What Is Programmatic Advertising?
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In the time between first connecting to the internet and finding your way to this article, you likely have been the subject of geotargeting. But what is geotargeting, how does… Read More about What is Geotargeting?
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Tables of Contents What Are the 6 P’s of Marketing Products and Services Price Strategies in Marketing Place in Marketing Promotion in Marketing People in Marketing Presentation Companies spent about… Read More about 6 P’s of Marketing to Grow Your Business
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According to a 2018 Forbes survey of 1,628 millennials and 906 Gen Xers, about 60% of millennials prefer to purchase products that represent an expression of their personalities. When advertising… Read More about Inside the Consumer’s Mind: 10 Marketing Psychology Principles for Growing a Business
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Tables of Contents Starting a Social Media Marketing Agency Managing a Social Media Marketing Team Social Media Management Strategies Social Media Manager Tools Writing an Effective Social Media Management Proposal… Read More about How to Start a Social Media Marketing Agency
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Tables of Contents What Is Media Planning? Media Planning Strategies Steps to Developing a Media Plan Media Planning vs. Media Buying Media Planning and Marketing You’ve probably heard it before:… Read More about 6 Media Planning Strategies to Grow your Marketing Efforts
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Search engine marketing (SEM) and search engine optimization (SEO) have become two of the most commonly used marketing terms in digital media campaigns. The page that you’re on right now… Read More about SEM vs. SEO: Comparing Two Key Marketing Terms
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Marketing has always been a key component of business strategy. Considering how crucial public awareness of a company can be to its growth, this won’t change anytime soon. What has… Read More about Traditional Marketing vs. Digital Marketing
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Marketing strategies have a clear goal. The process behind building a campaign that gets a product or service in front of the right people, however, is a bit more complex.… Read More about Social Media Marketing vs. Traditional Marketing
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The ability to communicate effectively is essential for many careers and organizational structures. As companies evolve and grow, they need strong communicators to articulate their messages and reach target audiences.… Read More about Marketing vs. Communications Degrees
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Without marketing, even the best products and companies can struggle to make an impact. If consumers don’t hear about the product, they’ll never buy it. If companies don’t market themselves,… Read More about Content Marketing vs. Digital Marketing
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Tables of Contents What Is Digital Marketing Strategy? What Is Life Cycle Marketing? What Are the Components of Digital Marketing? Market Research Tools for Digital Marketing Measuring Success Through Digital… Read More about Digital Marketing Strategy: Key Components & Tips to Get Started
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In recent years, digital devices and social media have transformed the field of marketing. Businesses no longer rely solely on radio advertisements, billboards, and print ads, but reach their audiences… Read More about 8 Types of Digital Marketing for Promoting a Business
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Table of Contents A Brief History of Social Media The Launch of Social Sites Social Media: End Users and Businesses How Marketing Pros Utilize Social Media What’s Next For Social… Read More about The Evolution of Social Media: How Did It Begin, and Where Could It Go Next?
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When many people think of the athletic brand Nike, two things come to mind: the brand’s “swoosh” symbol, designed to evoke the wings of the Greek goddess the company is… Read More about What Is Copywriting in Marketing?
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Launching a business takes time and effort, but self-motivated entrepreneurs are capable of transforming a small idea into a lucrative operation. Facebook serves as an excellent example. In early 2004,… Read More about Exploring Entrepreneurship: Starting and Operating a Small Business
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The world of marketing is going digital. According to the business publication CMO, digital marketing will account for 87% of companies’ marketing budgets by 2022. Americans spend a lot of… Read More about Digital Marketing Trends Marketers Need to Know
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In the past 10 years, the advertising industry has shifted. With the rise of social media, new methods of capturing metrics and changing customer values have fundamentally altered marketers’ relationship… Read More about What Does the Future of Advertising Look Like?
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