Marketing strategies have a clear goal. The process behind building a campaign that gets a product or service in front of the right people, however, is a bit more complex. Thanks to the internet’s influence and the ever-evolving influx of apps and social media platforms, connecting with the target audience is far more layered than it was at the turn of the 21st century. Those interested in pursuing marketing careers must understand the importance of creating strategies that can incorporate social media and traditional marketing, as the failure to do so can inhibit a campaign’s scope and limit its effectiveness. […]

Without marketing, even the best products and companies can struggle to make an impact. If consumers don’t hear about the product, they’ll never buy it. If companies don’t market themselves, no one will know about them. With effective marketing strategies, businesses can shape how people perceive them and their products. Modern marketing has gone digital, extending beyond the old standbys of television ads, billboards, and radio spots. Today’s tools enable companies to “micro niche”: target specific demographics and track the actions of potential customers. Two popular forms of online advertising are content marketing and digital marketing, which need specialized professionals. […]

In recent years, digital devices and social media have transformed the field of marketing. Businesses no longer rely solely on radio advertisements, billboards, and print ads, but reach their audiences online through content, email, social media, and other types of digital marketing. How can business owners take advantage of the benefits of digital marketing if they aren’t digital marketing experts? How can they know which marketing channels would best promote their product or service? At a time when more customers are looking to shop online, digital marketing tactics have become an integral aspect of business. Let’s look at eight types […]

Table of Contents A Brief History of Social Media ○ The Launch of Social Sites Social Media: End Users and BusinessesHow Marketing Pros Utilize Social MediaWhat’s Next For Social Media The evolution of social media has been fueled by the human impulse to communicate and by advances in digital technology. It is a story about establishing and nurturing personal connections at scale. According to Merriam-Webster, social media is defined as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).” […]

The world of marketing is going digital. According to the business publication CMO, digital marketing will account for 87% of companies’ marketing budgets by 2022. Americans spend a lot of time engaging with digital platforms, including an average of two hours a day on social media alone, according to Entrepreneur. That trend doesn’t look like it will slow down anytime soon. Smartphones, smart watches, smart billboards, computers, and tablets all offer opportunities for companies to market their products and services digitally. Marketing professionals must equip themselves with the skills and tools to take advantage of these trends, marketing to consumers […]

In the past 10 years, the advertising industry has shifted. With the rise of social media, new methods of capturing metrics and changing customer values have fundamentally altered marketers’ relationship with their audience. According to the Pew Research Center, messaging and buying habits of younger consumers — including millennials born between 1981 and 1996 and members of Generation Z, born between 1997 and 2012 — have also impacted the marketing landscape and the future of advertising. If you’re intrigued by these shifts, this is exciting news, and an opportunity to be on the cutting edge of the future of advertising. […]