For most of Major League Baseball’s existence, there were only a few statistics that writers, managers, and owners cared about: batting average, home runs, and runs batted in (RBI) for players, and wins and earned run average (ERA, or the approximate number of runs allowed every nine innings) for pitchers. They judged the best hitters by how many home runs they slugged and how many runs they drove in, and they determined the best pitchers by how few runs they allowed. That was it, from the early 1900s all the way to the early 2000s. Once front offices brought in […]
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A successful product launch is the result of months of work. First, there is product development, an idea sparking a design and then later the final product or service, but that’s only the beginning. Once the product is ready, it takes a skilled marketing team to understand the product’s market, potential customers, and how to reach them. The team also must consider the company’s advertising budget and determine the best way to deploy videos, static advertisements, and other product placement to maximize exposure and returns. Digital media has changed the way that marketing professionals perform their work. Traditional marketing methods […]
Working in a college or university is a dream job for many academics. There, they pass their knowledge along to their students, and in many instances, they can pair teaching with research. Once they’ve earned an advanced degree in a specific discipline and often several years of work experience, they may be able to gain an adjunct, full-time, or even tenure-track position. However, after several years of working as a full-time professor, they might realize they could do even more in a different position in higher education. Department head, admissions director, college administrator, and other roles in higher education all […]
The world of graphic design has changed. Today, a picture taken on a smartphone can provide source material for dozens of graphics. Take the T-shirt business, for example. In the latter half of the 20th century, T-shirt designers spent weeks or months on designs, printing runs for brands they knew would sell and last. Modern designers use pictures, digital drawings, and advanced software to create new designs in hours. Succeeding in graphic design requires more than pure visual creativity and skill. Graphic designers who take advantage of must-have tools will stand out in their field. Read on to learn more […]
Digital communication is crucial to branding in today’s internet landscape. Before the digital age, communications professionals had to navigate print media, TV, radio, and billboard advertising. While those channels are still important, current professionals must be well-versed in digital platforms, such as social networks, email, messaging apps, and blogs. According to the UNESCO Broadband Commission for Sustainable Development, the majority of the world’s population now has access to the internet, and that percentage continues to grow. In 2019, 54.8% of all global households had internet access, and brands are doubling down on strategies to engage with those users. Harvard Business […]
Digital technology makes it easier than ever to gather data about people and their behaviors. When people enroll in customer loyalty programs at grocery stores, for example, they benefit by saving money. The stores also benefit, however: Every time customers make a purchase and swipe their loyalty cards, the stores digitally record the products they buy. The stores can also see what products customers are interested in by tracking the links they click in loyalty program emails. The stores can then target future marketing accordingly. If a customer always buys a certain laundry detergent, for example, the store may send […]
A middle school class is struggling with percentages and adding decimals. The teacher has tried explaining the concept in different ways, such as modeling it and using tools in class to demonstrate it visually, with limited success. The next step in explaining these complex ideas is making the concept relevant to the real world, so the teacher plans a field trip to a local restaurant. The students enjoy a meal together, and then the learning happens. When the bills arrive, the teacher explains how to calculate a tip in percentages, and then the students practice calculating their own tips and […]
Corporate wellness is no longer a semi-obscure benefit offered by a small percentage of companies. According to a study backed by Rand Corp. and the U.S. Department of Health and Human Services, 80% of businesses with more than 50 employees feature a benefit linked to corporate wellness. These benefits are not just employee perks. Corporate wellness programs can help reduce absenteeism and increase production and employee well-being. They can also deliver a positive impact on various aspects of a business’s bottom line, such as its medical costs. For instance, wellness programs implemented at the Los Alamos National Laboratory have reduced […]
For those entering the workforce, or thinking about a career change, there’s a hum of excitement at the beginning of the year. After all, it’s when companies tend to do much of their hiring. More than that, the new year brings with it the sense of possibility and the chance to make major life changes. As we enter 2020, it’s hard not to be dazzled by the changes happening in the professional landscape. The healthcare sector, for example, continues to incorporate cutting-edge technology to help meet the needs of aging Americans – a growing demographic that will require more nursing […]
Every computer program, web application, and smartphone app has a creative mind behind it. Students who want to learn about new technologies, create solutions to users’ problems, and work on a wide range of projects may be drawn to software development. From coding websites and optimizing the user experience to developing smartphone games, there are a variety of jobs available in this field. The demand for software developers likely will continue to rise. According to the U.S. Bureau of Labor Statistics (BLS), the proliferation of new smartphone and tablet apps will lead to a greater need for qualified developers, with […]