The art of storytelling has been used throughout human history to entertain, inspire, and persuade. Village orations, fireside chats, radio broadcasts, and television are just a few examples of how entrenched communication is in our society — and how storytelling has evolved over millennia. In the world of digital media, information moves in real time all over the world. You can’t have a successful business enterprise without engaging existing consumers and reaching out to new prospects. And in doing so, whether you’re nurturing leads or acquiring new ones, it’s crucial to remember: Digital storytelling can highlight your unique selling points, […]

The world of marketing and advertising is ripe with opportunity and continually evolving. In the internet age, digital methods that use smarter, faster reporting and analytics tools are rapidly replacing traditional marketing methods, such as snail mail, radio/TV commercials, and print advertising. To succeed in this brave new world, marketing professionals need to be familiar with methods such as pay-per-click (PPC), search engine optimization (SEO), and social media marketing (Facebook, Instagram, Twitter, etc.). With online sales representing 21.3% of total retail sales in 2020, according to Digital Commerce 360, marketers must also incorporate effective e-commerce strategies into their business models. […]

With 72% of Americans using some type of social media, according to Pew Research Center, social media platforms serve a multifaceted role that can be a boon or bust for an organization’s public relations efforts. Effective use of social media sites requires responsibility and carefully nuanced messaging that’s not only appropriate for the product or service but also fits the present cultural environment. Social media platforms provide a cost-effective way to stay in front of current and prospective customers and engage with them regularly on a personal level. These platforms also help to position a brand’s product or service within […]

The written and spoken word has become more important than ever. The ability to communicate thoughts, ideas, and messages through various media outlets has become key to doing business in the 21st century. In the United States’ consumer-driven economy, the way businesses, organizations, institutions, and public figures communicate their images to the public has a massive impact on their success. A creative advertising campaign can propel a new product to the top of the market, a strong PR campaign can win a bid to host the Olympics for a major city, and a bold marketing effort can bring extra acclaim […]

Table of Contents What is Crisis Management?Crisis Communications TipsCrisis Communications ExamplesHow to Write a Crisis Communications PlanCrisis Communications on Social Media A badly handled PR crisis can have a negative impact on companies for years, driving away customers and damaging brand reputation. Images like a doctor being dragged off a plane (remember the United Airlines debacle?) or hashtags like #DeleteUber tend to linger in the public’s mind. However, when a negative situation is managed with a premeditated mitigation strategy, a potential crisis can be turned into a loyalty-building marketing event. Businesses of all types and sizes must develop crisis communication strategies to prepare for […]