Tables of Contents What Is Advertising?6 Common Types of Advertising Paid Search Advertising Social Media Advertising Display Advertising Native Advertising Print Advertising Broadcast Advertising Your company’s product is so good that you’re sure customers will clamor for it the moment they learn of its existence. How do you cut through all the noise and competition for their attention to tell them about it? In a word, advertising. Businesses have been advertising for as long as there have been businesses: The oldest record of advertising is a scrap of papyrus dated to 3000 B.C. in which an ancient Egyptian named Hapu […]

Table of Contents Types of Video GamesVideo Game Graphics DesignThe Video Game Development ProcessGaming Industry Trends Driving InnovationAI in Video GamesVR in Video GamesWhat Will Shape the Future of Video Games? The future of video games is bright, with billions of gamers worldwide and revenues in the hundreds of billions of dollars. Some key statistics: The games and interactive media marketearned more than $120 billion in 2019, according to SuperData; mobile games generated more than half that PC and gaming consoles generated $29.6 billion and $15.4 billion, respectively.There were 7 billion gamers worldwide in 2020 — about 35% of the world’s population — according to […]

In animation’s early days, artists used pencil, paint, and paper. Today, the growing use of digital tools opens up new and exciting opportunities for artists. Digital artists seeking to enter the global animation industry, valued at $264 billion as of 2019, have many career options. Creative disciplines in the field include film, virtual reality, animated character design, game design, and education. Animation industry and career resources: Animation. This interdisciplinary, international, peer-reviewed journal focuses on scholarly animation research.Animation World Network. This resource brings together information about the animation field, covering areas such as film distribution, commercial studio activities, licensing, and animation technologies.Animation Magazine. With an […]

In November 2013, parody musician “Weird Al” Yankovic reached out to visual artist Jarrett Heather to create a music video for an upcoming song. When Yankovic’s Mandatory Fun album dropped the following July, Heather’s 500 hours of design work went public, and his video for “Word Crimes,” featuring animated text, received more attention than the song itself. Heather’s work is one example of how visual design artists, such as those in the fields of motion graphics and graphic design, can make a product stand out. Motion graphics and graphic design artists use computers and technology to create purposeful visual art, […]

Both user experience (UX) designers and graphic designers work with the primary elements of visual design to bring the digital world to life. However, it is important to note the differences between the two roles when considering a career as a UX designer versus a graphic designer. The former creates an experience for the audience through design, while the latter communicates a message through design. UX Designer Overview The primary goal of a UX designer is to shape the experience an audience feels when interacting with a piece of software, a website, an application, or other product. UX designers must […]

In 1972, a wooden box with a screen and two knobs changed the world forever. Pong was a virtual two-dimensional pingpong table with two paddles and a ball that moved back and forth across a dotted line. Gameplay was simple: Let the ball past your paddle and the opponent scored a point; the first player to 11 points won. It began a revolution. Even though it sold only 8,000 units its first year, according to Encyclopedia Britannica, Pong was the first commercially successful example of what we now call video games. Though Atari and Magnavox put out video games during […]

The word “media” applies to many things in the 21st century, from mass media to news media, and traditional media to the many emerging forms of digital media. While you can likely come up with several different examples –– and almost certainly you take in some form of media in your everyday life –– it can be difficult to succinctly define the word.  It comes from the Latin medius or medium, which means “the middle layer.” Media is an expression that brings some type of information or entertainment from one body to another. Before the advent of the digital age, the most popular […]

A successful product launch is the result of months of work. First, there is product development, an idea sparking a design and then later the final product or service, but that’s only the beginning. Once the product is ready, it takes a skilled marketing team to understand the product’s market, potential customers, and how to reach them. The team also must consider the company’s advertising budget and determine the best way to deploy videos, static advertisements, and other product placement to maximize exposure and returns. Digital media has changed the way that marketing professionals perform their work. Traditional marketing methods […]

The world of graphic design has changed. Today, a picture taken on a smartphone can provide source material for dozens of graphics. Take the T-shirt business, for example. In the latter half of the 20th century, T-shirt designers spent weeks or months on designs, printing runs for brands they knew would sell and last. Modern designers use pictures, digital drawings, and advanced software to create new designs in hours. Succeeding in graphic design requires more than pure visual creativity and skill. Graphic designers who take advantage of must-have tools will stand out in their field. Read on to learn more […]