While social media has skyrocketed in popularity, it is also the least trusted source of all media platforms when looking for general news and information, according to Edelman’s 2018 Trust Barometer. A company’s key to gaining trust and finding success lies in how it communicates information. Edelman notes that social media channels are where consumers are most likely to discover and “fall in love” with brands; on the flip side, social media channels are where consumers are likely to see and hear things that cause them to walk away from their preferred brands. As Entrepreneur notes, companies that want to […]

Communication is more diverse than ever, whether it’s personal discussion with friends, family and colleagues or a large brand’s messages to a consumer base. The mainstream introduction of the internet in the early 1990s brought new and exciting communication methods, including digital media channels that allow users to share messages more quickly and across greater distances. These advances in technology paved the way for digital media to have a major influence on how businesses and brands create relationships with their customers. They have also impacted traditional communication professions. The result is new job titles and a new landscape for what […]