Articles

Maryville Professor Named a “4 Under 40 Emerging Marketing Leader” by American Marketing Association

September 9, 2022

Dr. Dustin York, an associate professor of communication at Maryville University, has been named an American Marketing Association (AMA) Foundation 4 Under 40 Emerging Leaders Award winner for 2022. The award celebrates individuals who are impacting the profession and have the potential to shape the future of the marketing industry. “I feel so lucky to be in an industry that continues to ignite my curiosity,” said York. “Whether it be new marketing strategies on TikTok, branding in the metaverse or storytelling through influencers, I’m really just a big kid asking way too many questions who gets excited to share what’s […]

Self-Improvement Month: How College Can Help with Personal Growth

September 7, 2022

September is Self-Improvement Month, which makes it an ideal time to celebrate the progress you’ve made in the past and plan out your goals for the future. Do you want to eat better, exercise more, or rid yourself of an unhealthy habit? Or are you looking to build new skills and increase your confidence level? One thing you can explore during Self-Improvement Month is pursuing a new college degree or certificate. There are many benefits to education beyond just a credential. Below are just a few of the ways that earning a college degree can foster self-improvement. What Is Self-Improvement? […]

How to Be a Storyteller in Digital Media and Advertising

August 31, 2022

The art of storytelling has been used throughout human history to entertain, inspire, and persuade. Village orations, fireside chats, radio broadcasts, and television are just a few examples of how entrenched communication is in our society — and how storytelling has evolved over millennia. In the world of digital media, information moves in real time all over the world. You can’t have a successful business enterprise without engaging existing consumers and reaching out to new prospects. And in doing so, whether you’re nurturing leads or acquiring new ones, it’s crucial to remember: Digital storytelling can highlight your unique selling points, […]

How to Break the Cycle of Poverty: Impact on Global Growth

August 30, 2022

The vicious cycle of poverty carries a profound negative impact throughout the world. Despite great strides in reducing extreme poverty in the past 30 years, climate change, regions experiencing conflict, and the emergence of COVID-19 threaten to send people who had escaped poverty back into its grip. These issues also pose new challenges for government agencies and nonprofit organizations that need to create strategies to address these hurdles head-on, with the hope of breaking the cycle of poverty once and for all. To learn more, check out the infographic below, created by Maryville University’s online Bachelor of Arts in Human […]

How Consumer Analytics Can Grow Your Business

August 30, 2022

Big data is big business, and it’s become an increasingly vital tool for companies to connect with the right consumer at the right time. It’s also a constantly evolving concept because each new technological innovation provides a new opportunity to gather, scrutinize, and interpret data. Businesses that know how to harness data’s potential can develop smart, efficient strategies that can lead to robust growth. To learn more about big data and consumer analytics, check out the infographic below, created by Maryville University’s online Bachelor of Science in Marketing program. The Rise of Consumer Analytics, by the Numbers A wealth of […]

The Future of Virtual Health Coaching

August 30, 2022

An online health coach can help individuals identify and address physical and mental health conditions to improve their overall quality of life. Complementing traditional forms of healthcare, health coaching empowers the client to create goals and strategies to improve their well-being and prevent illness. As a $7 billion service market in the U.S. alone, health coaching is on its way to a bright future. To learn more about virtual health coaching, check out the infographic below, created by Maryville University’s online Bachelor of Science in Exercise Science. The Rise of Virtual Health Coaching In the U.S., an estimated 128,000 health […]

Future of Sustainability: Creating a Greener Future

August 30, 2022

For more than 50 years, people’s ecological footprint has exceeded what the planet can regenerate. Humans use 1.56 times more than Earth’s biocapacity, according to a recent World Wildlife Fund report. That means it would take Earth about a year and a half to restore what people have used in a year. This overtaxing of nature affects all living things, and an average 68% decrease in the populations of over 20,000 monitored vertebrate species between 1970 and 2016 (as the 2020 World Wildlife report highlights), may speak to just how dire the situation is. While human behavior has degraded natural […]

What Is Financial Modeling?

August 10, 2022

Tables of Contents How Financial Models Are Used in BusinessTypes of Financial ModelsHow to Build Financial ModelsCommon Financial Modeling TechniquesHow to Learn Financial ModelingFinancial Modeling: A Fundamental Skill for Financial Analysts Financial modeling is the use of accounting, finance, and business measurements to create abstract representations of an organization’s financial situation. However, that simple definition doesn’t really explain what financial modeling is or why it’s such a critical tool for business decision-makers. The best way to illustrate financial modeling is by citing examples of how the models drive nearly all aspects of day-to-day business operations. A company uses a linear […]

Esports vs. Sports: Getting Students Involved

August 9, 2022

Although esports and traditional sports may seem worlds apart, both activities are popular with students interested in exercising their competitive spirit. Most people are already familiar with the major sports that typically define collegiate athletics, such as basketball, baseball, football, tennis, golf, and track and field. College sports also include popular intramural and recreational games, such as pickleball, Frisbee golf, ultimate Frisbee, darts, foosball, and Slamball. No matter your level of athleticism, there’s probably a sport for you. Additionally, a new breed of competition has recently revealed itself in the video game world. Electronic sports, or esports, have taken the […]

Why Is Agriculture Important? Benefits and Its Role

July 12, 2022

Tables of Contents What Is Agriculture?Why Is Agriculture Important?How Is Agriculture Important?Importance of Agriculture in Everyday LifeHow Does Agriculture Affect the Economy?Importance of Agricultural BiodiversityWhy Is Agriculture Important for the Future? When people think of agriculture, they often envision crop farming: soil and land preparation and sowing, fertilizing, irrigating, and harvesting different types of plants and vegetation. However, according to the U.S. Census Bureau’s North American Industry Classification System (NAICS), crop farming is just one element of the Agriculture, Forestry, Fishing, and Hunting sector. Agriculture also encompasses raising livestock; industrial forestry and fishing; and agricultural support services, such as agricultural […]