Big data is big business, and it’s become an increasingly vital tool for companies to connect with the right consumer at the right time. It’s also a constantly evolving concept because each new technological innovation provides a new opportunity to gather, scrutinize, and interpret data. Businesses that know how to harness data’s potential can develop smart, efficient strategies that can lead to robust growth. To learn more about big data and consumer analytics, check out the infographic below, created by Maryville University’s online Bachelor of Science in Marketing program. The Rise of Consumer Analytics, by the Numbers A wealth of […]

Tables of Contents First Impressions: The Social Media Resume Your Social Media Resume Marketable Skills List How to List Social Media Skills on a Resume How to Improve Your Social Media Skills Make Your Social Media Resume Stand Out Marketing professionals know how crucial social media is to brand and customer engagement, which in turn drives sales and profits. To be effective, social media campaigns have two goals: to create a conversation with customers about a company’s products and services, and to produce measurable results. A successful social media resume showcases a job candidate’s experience in planning and executing social […]

Advertising has gone digital — and the lion’s share of it is programmatic, or digital in nature. Digital spending was projected to rise from 58% to nearly 64% of global media advertising between 2020 and 2022, according to eMarketer’s Worldwide Digital Ad Spending 2021 report. Setupad shared findings from a 2021 Statista report that showed the dominance of programmatic advertising: The report predicted that 82% of global digital advertising would be programmatic by 2022. But what is programmatic advertising, and how does it help marketing professionals promote their products and services in this digital advertising age? Programmatic advertising refers to […]

In the time between first connecting to the internet and finding your way to this article, you likely have been the subject of geotargeting. But what is geotargeting, how does geotargeting work, and how is it transforming digital marketing? Geotargeting definition Geotargeting is a marketing strategy that identifies potential customers based on their physical locations. In other words, if two users perform the same search on the internet, they may receive different results or see different ads relevant to their locations. Marketers employ this strategy for several reasons, but principally because it drives conversions, or the number of users who […]

Tables of Contents What Are the 6 P’s of Marketing Products and Services Price Strategies in Marketing Place in Marketing Promotion in Marketing People in Marketing Presentation Companies spent about 10% of revenue on their marketing budgets in 2019, according to Deloitte’s CMO survey. Considering that most of a company’s budget is wrapped up in rigid operating expenses such as materials, manufacturing, salaries, and utilities, t for growing a business. For any business, whether a global enterprise or small company, a comprehensive plan that outlines every possible avenue to attract customers’ attention is vital. The building blocks of an effective marketing […]

Search engine marketing (SEM) and search engine optimization (SEO) have become two of the most commonly used marketing terms in digital media campaigns. The page that you’re on right now was most likely suggested to you by a search engine, thanks to SEO. Search engines drive the majority of internet traffic, and LYFE Marketing reports that over 90% of traffic goes to URLs on the first page of Google non-paid results. Because of this statistic, the push to make it to Google’s first page has spawned the entire industry of SEO. In relation, SEMrush notes that 4 out of 5 […]

Marketing has always been a key component of business strategy. Considering how crucial public awareness of a company can be to its growth, this won’t change anytime soon. What has changed, however, is how marketing can be deployed. Thanks to the internet’s rise, portable tech devices, and apps, an increasing number of companies use digital strategies alongside traditional tactics to create comprehensive marketing campaigns that target new customers and retain existing customers. Although both concepts strive to promote brand awareness and customer connection, it’s important to understand the differences between traditional marketing vs. digital marketing so that effective, well-targeted campaigns […]