
In the digital age, the first point of customer contact isn’t usually with the physical storefront of a business, it’s with the company’s website. Engaging with a business online prior to making purchasing decisions has become the standard for most potential customers. About 78% of adults in the U.S. shopped online in 2020, according to market and consumer data provider Statista. Companies that want to keep visitors engaged — and convert website traffic into sales — rely on the experience users have on their websites. For UX designers trying to land freelance or permanent positions, it’s not just their resumes […]