Articles

4 Ways to Increase Sales

From mobile apps to cloud-based CRM, the sales industry looks little like it did twenty years ago. Tech improvements have prompted new opportunities and challenges for business leaders. In addition to having people skills, these business leaders must possess an in-depth understanding of modern sales practices. The Maryville University Online Master’s of Business Administration program can help aspiring company leaders obtain both the management skills and the technical understanding needed to succeed in today’s rapidly changing business environment. Students may learn a variety of tools and tactics for improving sales, including the following: 1. Integrate Mobile Tools Today’s customers and […]

The Increasing Focus on Cyber Ethics Issues

Since the internet’s inception, hackers have labored to exploit it for everything from sophomoric mischief to theft and espionage. Accordingly, cybersecurity methods and solutions have grown more advanced and wide-ranging over time. This metaphorical arms race shows no signs of stopping as interconnected technologies become further ingrained in the fabric of professional life. Within the corporate sphere, some of the methods used to help ensure the safety of organizational data — everything from customer and employee information to financial records and product specifications — will provoke ethical questions. As IBM points out in its SecurityIntelligence blog, IT and information security […]

The Evolution And Value Of Business Analytics

The concept of compiling data and organizing it for easier analysis is as old as humanity itself. Predictive analytics, or the process of analyzing data in an attempt to predict future events, can be traced back as far as the 17th century. In the infancy of insurance underwriting, Lloyd’s of London established the first major insurance market, which covered the shipping and trade industry. Financial specialists would analyze known variables, weigh risks, and decide whether to insure a client. If they took the risk, the bankers would sign their names under a list of potential risks, hence the term “underwriting.” […]

Best Tools for Identity Management

Identity theft continues to be a rapidly growing crime in the United States despite industry efforts to improve security measures, according to a new study by Javelin Strategy & Research, a California-based consulting firm. Incidents of identity theft jumped by 16 percent to affect 6.15 percent of U.S. consumers in 2016, for a total of $16 billion, Javelin Strategy & Research found. By comparison, 13.1 million consumers were targeted for a total of about $15 billion in 2015, researchers said. Identity theft comes in many different forms, including financial, medical, social media, criminal, and Social Security. It can affect anyone, […]

The rise of mobile attacks, and what that means for you

Mobile devices keep the world more connected than ever. That said, smartphones and tablets can be incredibly effective delivery systems for the most dangerous malware attacks, data breaches, and cyber thefts. Not long after Apple’s iPhone and the first Android phones entered the market, potential weak points in these devices were being sought out by cyber attackers. The U.S. Department of Homeland Security’s US-CERT cybersecurity division noted that by 2010, the number of exploitable entry points in smartphone operating systems had jumped 42% from the previous year. Consider, then, how much more advanced smartphones, tablets, and other devices have become. […]

Careers you can pursue in higher education leadership

Working in higher education is a career that can be incredibly rewarding. However, many in the field can still be searching for more stimulating tasks and that next great challenge. According to Business Insider, researchers found that individuals who pursued careers that challenged them were able to keep their minds sharper for longer and also improve their cognitive functioning. What’s the best way to pave the way to embrace new challenges in your career? Enrolling in an online degree program can give you the chance to revitalize your passion to work in higher education while also giving you the tools […]

Business Analytics: Looking Toward The Horizon

The next ten years will see continued growth in the data and analytics industry. Faster, more advanced iterative machine learning algorithms (artificial intelligence) will be used for deep learning on massive datasets. In fact, PricewaterhouseCoopers (PWC) predicts A.I. will lead to an increase of up to 26% in GDP for local economies by 2030. Curated crowd and crowdsourcing, or crowd-aided, analytics will become a major player in big data. In the years and decades to come, the demand for data scientists with a master’s in business analytics or a master’s in data analytics is expected to skyrocket. A.I. Is Here […]

Public WiFi Protection Against Ghost Phishing (And Other Threats)

Public WiFi is a convenient way to stay connected wherever you go, but it can also provide easy access for unscrupulous hackers unless proper security measures are taken. And even with appropriate protection, a determined hacker can still gain access to private information. Wireless access points are not always what they seem. Experienced hackers can emulate a WiFi access point on their own computer and force you to connect to the internet through them rather than through the public WiFi router. Malicious hackers can even force your computer to switch to their access point without you even noticing. The process […]

Exploring 8 Concentrations for the Maryville University Online MBA

A Masters of Business Administration (MBA) forms the foundation for success in a variety of fields. MBAs made up four of the top 10 highest-paying graduate degrees in 2016 as shown by a recent Payscale.com survey. Yet it is a concentration that can ultimately determine where a graduate will take root professionally. Although Maryville University Online offers a general concentration, the school also offers specialized concentrations, with prescribed courses aimed at teaching industry-specific skills. Why an MBA concentration is important For MBA students, choosing a concentration means declaring a focus. While this may make some wary, experts like Stacy Blackman, […]

Follow These 4 Steps to Get Your Masters Degree in Accounting

There’s a lot more to becoming a successful accountant than just a love of numbers. If you’re thinking about a Master’s in Accounting, prepare for the challenges of the application process and coursework with these tips. 1. Consider Your Timing Going to graduate school is an important decision, one that could change the trajectory of your career. As a student, you will find yourself devoting your time and energy toward learning, networking and advancing your prospects. That’s why it’s important to consider your timing very carefully. It’s generally best to make the decision only after you’ve taken at least half of your credits […]