Digital technology makes it easier than ever to gather data about people and their behaviors. When people enroll in customer loyalty programs at grocery stores, for example, they benefit by saving money. The stores also benefit, however: Every time customers make a purchase and swipe their loyalty cards, the stores digitally record the products they buy. The stores can also see what products customers are interested in by tracking the links they click in loyalty program emails. The stores can then target future marketing accordingly. If a customer always buys a certain laundry detergent, for example, the store may send […]

Throughout history, hidden figures — women of color who contributed to and sustained different fields of study — have gone without recognition. NASA scientist Mary Jackson at work. Many important women of color made groundbreaking discoveries in science, technology, engineering, and mathematics. These women were experts in their fields and contributed to the success of their organizations and institutions. They were educated professionals who defied constraints, rose to the top of their organizations, and accomplished great things. In recent years, their stories have been uncovered, and many women of color are now being acknowledged for their contributions to STEM to […]

Data science is an exciting field that includes machine learning, artificial intelligence (AI), data cleansing, and the preparation and analysis of massive sets of information (big data). Data scientists transform this data into valuable insights and actionable steps that improve business operations and outcomes. The role of data scientist has become highly sought after in the U.S. In fact, it was named the “best job in America,” in Glassdoor’s 2018 rankings. Earning a data science bachelor degree online can be a great way to seek a position in this growing field. Trends in Data Science Important skills for data scientists are equally […]