Marketing is the process of getting products into the view of potential customers. Effective marketing drives sales and revenue, making it essential for companies in every industry. Because of the significant role marketing plays in most businesses’ success, students can pursue different types of marketing degrees with confidence that, after graduating, they will have a diverse range of potentially lucrative career opportunities to choose from.
There are several important types of marketing degrees students should be aware of, including the Bachelor of Science in Marketing, the Bachelor of Science in Business Administration, and MBA in marketing. Bachelor’s degrees are designed to prepare students for entry-level marketing professions that involve researching markets and formulating strategies to determine the best way to thrive within them. With a master’s level of education, marketing professionals can better qualify for senior positions including leading or managing employees to devise and implementing whole marketing strategies.
Bachelor of Science in Marketing
A bachelor’s in marketing is an effective way to obtain the skills necessary to excel in this field. The coursework featured in these programs is designed to help students build their comprehension of marketing and emphasizes the impact modern digital technologies have had on marketing.
Valuable Bachelor’s-Level Marketing Courses and Electives
- Introduction to New and Social Media — In this class, students will learn what new media is and how it has reshaped the media landscape. By expanding their understanding of how new media platforms — such as social media — work, students can learn how to incorporate them into future content marketing strategies.
- Marketing and Digital Media — This course covers the role new technologies play in today’s data-driven marketplace. Students will learn how to monitor different marketing channels and evaluate how well they are performing by using website traffic analytics. A marketing and digital media course also details several digital marketing tactics, such as search engine optimization and social media marketing.
- Consumer Market Behavior — Understanding consumers’ purchasing habits is essential to developing an effective marketing strategy. This class teaches students how to position products for success. Topics include how to develop pricing strategies based on consumer trends, how to determine the best locations to sell products, and how to communicate the value of a product effectively across different media channels, such as social media.
Bachelor of Science in Business Administration
A bachelor’s of business administration is a strong alternative option for aspiring marketing professionals, as these programs aim to develop students’ foundational knowledge of the core principles of business-related concepts, such as marketing. The programs offer a broader, perspective of business, allowing graduates access to a diverse range of career opportunities.
Valuable Bachelor’s-Level Business Administration Courses
- Principles of Marketing — To excel in entry-level marketing careers, professionals must understand how marketing strategies are constructed, and how to carry out the individual steps of those strategies. Principles of marketing classes introduce students to concepts they can tap into when performing various marketing tasks, such as product distribution, planning, and promotion.
- Principles of Management — To complement their marketing knowledge, business administration students are also taught the basic theories and concepts of management. By studying these ideas, students can hone their ability to make plans, set goals, and achieve success through decisive, ethical team leadership.
- Business Communications — Successfully carrying out marketing strategies often involves some level of collaboration amongst groups of interdisciplinary professionals. This course highlights the essential communication techniques that students will need to develop in order to effectively express themselves through different business communications channels.
Master’s Degrees in Marketing
A bachelor’s degree is the first step toward success in a marketing career, but graduates will need additional skills and knowledge to advance to the next tier of their professions. Obtaining a postgraduate degree can be a good way to take this next step. Among the different types of marketing degrees available, are a Master’s of Business Administration with a concentration in marketing (MBA in marketing), the Master’s of Marketing or Marketing Management, and the Master’s of Advertising, each of which may offer noteworthy benefits to upwardly mobile marketing professionals.
MBA in Marketing
MBA marketing programs aim to build on the concepts that are featured in bachelor’s-level coursework. Graduates should be better qualified for senior marketing positions that have more impact on the overall success of an organization. These are some examples courses students can look forward to completing within their MBA in marketing program:
- Organizational Behavior and Development — Organizational behavior and development coursework covers many of the advanced topics that relate to leading teams and promoting collaboration within an organization. The coursework will cover critical skills, such as leadership, communication, and conflict management, as well as technical concepts like motivation theory and work design theory.
- Branding — A company’s brand comprises any asset that is produced under its name and the company’s name itself. Brand management is a multifaceted skill that involves planning how to present a brand in the market while using analytics to determine how well the brand is actually being perceived. Good brand management requires knowledge of branding techniques and the ability to leverage data to enhance the perceived value of brands.
- Strategic Marketing — While marketers with a bachelor’s degree have the competence needed to carry out marketing functions, such as market research, MBA in marketing graduates should be prepared to plan entire marketing strategies. In strategic marketing classes, students learn how to remedy strategic marketing problems by holistically evaluating their employers’ approach and identifying areas for improvement.
Master of Science in Advertising
After completing an undergraduate program, some marketing professionals may decide they are interested in producing and managing advertisements. Advertising and marketing are inherently similar disciplines, and so the concepts featured in graduate-level advertising programs are quite complementary to marketing-related bachelor’s programs. Some of the key topics included in such programs are as follows:
- Advertising theory
- Research methods for advertising
- Communication strategy
Master of Science in Marketing
Some students may prefer to double down on their marketing expertise by following their bachelor’s degree with a marketing master’s degree. At the graduate level, marketing programs aim to help students comprehend the more complex, technical aspects of marketing functions. While many of the featured topics build upon the concepts taught in Bachelor of Science in Marketing programs, like brand management, graduate-level marketing students can also expect to study the following topics:
- Product development and pricing
- Marketing analytics
- Marketing strategy and decision-making
Master of Science in Marketing Management
Marketing management is a less common, but often valuable option for student professionals who desire a unique program that covers marketing-specific competencies and administrative techniques. The intended aim for this program is to prepare students for leadership positions in the marketing field. To this end, their coursework exposes them to the following interrelated business skills:
- Marketing research
- Account management
- Product strategy
- Design and manufacturing management
The Value of a Marketing Degree
Although there are many different types of marketing degrees available, they all will help students learn how to generate sales and revenue for their future employers. Whether students desire a career in public relations, international marketing, advertising, or anything in between, the way graduates apply their professional expertise is up to them. But before aspiring marketing professionals can get started, they need to identify and enroll in a marketing program that aligns with their particular career goals.
Earn Your Marketing Degree at Maryville University
Your chance to start a career in marketing is close at hand. By choosing to pursue online education, you can earn your marketing degree without compromising your daily schedule to attend in-person classes. Students interested in a career in marketing should find out how Maryville University’s online bachelor’s in marketing can prepare them for the career opportunities in this field.
Maryville University, Online Bachelor’s in Marketing
Maryville University, Online MBA
Maryville University, Online Bachelor’s Degree in Marketing Curriculum
McKinsey & Company
Usability.gov — UX basics
SAS — Marketing Analytics
BLS — Advertising, Promotion, & Marketing Managers
BLS — Market Research Analysts
BLS — Public Relations Managers
MediaBistro — Digital Marketing Managers
BLS — Sales Managers