Online Master of Business Administration in Marketing

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Marketing drives business.
And careers.

Business is powered by marketing. From individual sales to far-reaching company brands, it’s the force behind consumer engagement — and ultimately, whether a business succeeds or fails. Earning your online MBA in Marketing from Maryville University can put you ahead of the competition with a specialized education in the following:

  • Consumer behavior
  • Social networking
  • Search engine optimization
  • Branding
  • Integrated marketing communications
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Study 100% online

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Apply with no entrance exams

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Choose from multiple start dates

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Utilize eligible transfer credits

Why choose Maryville for your online MBA in Marketing degree?

Maryville has it all: a flexible, user-friendly online experience that allows you to earn a powerful online MBA in Marketing degree from a university with a reputation for excellence. Not only that, but we offer programs that are ranked among the best in the country.

When you choose to earn your online MBA in Marketing at Maryville, you choose quality. But don’t just take it from us. Check out some of the recognition we’ve received.

Maryville University is accredited by the Higher Learning Commission
Forbes America's Top Colleges
Kiplinger Best College Values
ACBSP Global Business Accreditation

At Maryville, we partner with top companies so we can develop highly relevant courses to ensure that our students get the training they need to succeed in today’s business climate.

A few of our business partners include:

Centric Group

Edward Jones
Express Scripts
Mercy Health

SSM Health

If a student has a question and they email the professor, they get an answer right away. And a lot of times it’s more than just an answer: It’s a conversation back and forth. From an instructor’s point of view, it’s really interesting to sit back and watch those discussions grow, because a lot of times they far exceed what you would see in the classroom.

— Jennifer Doering, Adjunct Professor

What does our online MBA in Marketing degree curriculum cover?

The online MBA with a concentration in Marketing consists of 39 credit hours. You’ll supplement a business core with 12 credit hours in the Marketing concentration, composed of courses that touch on high-demand competencies like the following:

  • Consumer Behavior. This course examines influences such as political and legal factors (external) and attitudes and personality (internal) that affect the consumer’s ultimate decision process. It also explores marketing strategies that respond to the consumer’s needs.
  • Social Networking and Search Engine Optimization. Build your knowledge and understanding of concepts and techniques related to marketing for the web. Topics covered in this course include web media and databases, target audiences, forecasting and cost control, research, and testing of creative strategies.

What careers can you pursue with your online MBA in Marketing degree?

You want to elevate your career, and an online master’s in marketing from Maryville can help. When you graduate, you’ll have the credentials to pursue a variety of lucrative positions, such as the following*:

Advertising, Promotions,
and Marketing Manager

Median Salary:


Median Salary:

Public Relations and
Fundraising Manager

Median Salary:

Market Research

Median Salary:

*U.S. Bureau of Labor Statistics

What do online MBA in Marketing degree students say?

We can talk all day about our online MBA in Marketing program, but what really matters is what our students think. Here’s what a few of them have to say.

“I never felt lost in the system. I do think that going through the MBA program really opened my mind to different career opportunities.” — Beth Winkeler, MBA Alum

“I felt like the professors and the other students were really there to help prop you up and take you along if you need help.” — Robert Tschopp, MBA Alum

Learn from faculty with real-world experience.

You’re hoping to take your career to a higher level, and you can’t gain the knowledge you need unless you have the right instructors.

Maryville’s online MBA in Marketing faculty is made up of industry leaders with a host of real-world experience in almost every facet of marketing. Their expertise and passion to help you succeed can prepare you to take on whatever your next position demands.

Online MBA in Marketing admissions requirements

We pride ourselves on being student-centric. We want you to be brave with us. That’s why we make sure our online MBA in Marketing is open and accessible to anyone with the desire and guts to push forward in marketing. No GMAT, GRE, or business experience is required, but here’s what you will need:

  • A four-year bachelor’s degree from an accredited institution
  • Official academic transcripts
  • A completed online application — no fee required
  • Personal letter explaining qualifications for graduate work
  • International applicants only: Official Test of English as a Foreign Language
    • TOEFL IBT 79 or higher; no subscore lower than 18
    • The test date must be within two years of application

Start dates

Start at the time that’s right for you by choosing one of six admission points. We offer start dates for our online MBA in Marketing at the beginning and midpoint of the spring, summer, and fall terms, so you’re never too far from continuing your education.

Credits to completion

The online MBA with a concentration in Marketing comprises 39 credit hours and can be completed in as few as 14 months. The program includes:

  • 24 credit hours toward core business courses
  • 12 credit hours toward the marketing concentration
  • 3 credit hours toward the capstone

Cost per credit hour

At Maryville University, we are committed to providing top-quality graduate education at an affordable price. Tuition for our MBA with a specialization in Marketing is $714 per credit hour, or about $27,846 in total. For those who qualify, scholarships, financial aid, and other tuition assistance may be available.

You can learn more at our admissions page.

Apply to the online master’s degree in business administration program at Maryville University.