Blog

Marketing in the 21st Century: How Does Digital Media Affect the Marketing Mix?

February 28, 2020 

A successful product launch is the result of months of work. First, there is product development, an idea sparking a design and then later the final product or service, but that’s only the beginning. Once the product is ready, it takes a skilled marketing team to understand the product’s market, potential customers, and how to reach them. The team also must consider the company’s advertising budget and determine the best way to deploy videos, static advertisements, and other product placement to maximize exposure and returns. Digital media has changed the way that marketing professionals perform their work. Traditional marketing methods […]

Expanding Educational Horizons: Why Get a Doctorate in Education?

February 28, 2020 

Working in a college or university is a dream job for many academics. There, they pass their knowledge along to their students, and in many instances, they can pair teaching with research. Once they’ve earned an advanced degree in a specific discipline and often several years of work experience, they may be able to gain an adjunct, full-time, or even tenure-track position. However, after several years of working as a full-time professor, they might realize they could do even more in a different position in higher education. Department head, admissions director, college administrator, and other roles in higher education all […]

Design in the Digital Age: Must-Have Tools for Graphic Designers

February 28, 2020 

The world of graphic design has changed. Today, a picture taken on a smartphone can provide source material for dozens of graphics. Take the T-shirt business, for example. In the latter half of the 20th century, T-shirt designers spent weeks or months on designs, printing runs for brands they knew would sell and last. Modern designers use pictures, digital drawings, and advanced software to create new designs in hours. Succeeding in graphic design requires more than pure visual creativity and skill. Graphic designers who take advantage of must-have tools will stand out in their field. Read on to learn more […]

Digital Communication Essentials for Boosting Organizational and Personal Brands

February 20, 2020 

Digital communication is crucial to branding in today’s internet landscape. Before the digital age, communications professionals had to navigate print media, TV, radio, and billboard advertising. While those channels are still important, current professionals must be well-versed in digital platforms, such as social networks, email, messaging apps, and blogs. According to the UNESCO Broadband Commission for Sustainable Development, the majority of the world’s population now has access to the internet, and that percentage continues to grow. In 2019, 54.8% of all global households had internet access, and brands are doubling down on strategies to engage with those users. Harvard Business […]

Big Data and Data Mining: The Role Data Mining Plays in Big Data

February 13, 2020 

Digital technology makes it easier than ever to gather data about people and their behaviors. When people enroll in customer loyalty programs at grocery stores, for example, they benefit by saving money. The stores also benefit, however: Every time customers make a purchase and swipe their loyalty cards, the stores digitally record the products they buy. The stores can also see what products customers are interested in by tracking the links they click in loyalty program emails. The stores can then target future marketing accordingly. If a customer always buys a certain laundry detergent, for example, the store may send […]

Inspiring a Love for Numbers: Qualities of a Good Math Teacher

February 13, 2020 

A middle school class is struggling with percentages and adding decimals. The teacher has tried explaining the concept in different ways, such as modeling it and using tools in class to demonstrate it visually, with limited success. The next step in explaining these complex ideas is making the concept relevant to the real world, so the teacher plans a field trip to a local restaurant. The students enjoy a meal together, and then the learning happens. When the bills arrive, the teacher explains how to calculate a tip in percentages, and then the students practice calculating their own tips and […]

A Guide to Corporate Wellness Programs: Why Employee Health Matters

February 6, 2020 

Corporate wellness is no longer a semi-obscure benefit offered by a small percentage of companies. According to a study backed by Rand Corp. and the U.S. Department of Health and Human Services, 80% of businesses with more than 50 employees feature a benefit linked to corporate wellness. These benefits are not just employee perks. Corporate wellness programs can help reduce absenteeism and increase production and employee well-being. They can also deliver a positive impact on various aspects of a business’s bottom line, such as its medical costs. For instance, wellness programs implemented at the Los Alamos National Laboratory have reduced […]

Workforce Trends of Today and Tomorrow: A Changing Landscape

February 4, 2020 

For those entering the workforce, or thinking about a career change, there’s a hum of excitement at the beginning of the year. After all, it’s when companies tend to do much of their hiring. More than that, the new year brings with it the sense of possibility and the chance to make major life changes. As we enter 2020, it’s hard not to be dazzled by the changes happening in the professional landscape. The healthcare sector, for example, continues to incorporate cutting-edge technology to help meet the needs of aging Americans – a growing demographic that will require more nursing […]

Guide to Keeping Your Kids Secure Online

January 23, 2020 

When it comes to protecting children from danger, parents want to do whatever they can to reduce their chances of falling victim to online predators. According to Kids Live Safe, the number of reports of online sexual predators has more than doubled, with more than 82% of online sex crimes originating from social networking sites. To learn more, check out the infographic below created by Maryville University. Children’s Access to the Internet Age range of children who access the internet at home The age at which children have at-home internet access practically redefines the concept of “early adapters.” The fact that 94% of those between 3 and 18 years old have internet access at home isn’t troubling on its own. However, unmonitored access can be a cause […]

Learn Key Programming Languages for Software Development

January 22, 2020 

Every computer program, web application, and smartphone app has a creative mind behind it. Students who want to learn about new technologies, create solutions to users’ problems, and work on a wide range of projects may be drawn to software development. From coding websites and optimizing the user experience to developing smartphone games, there are a variety of jobs available in this field. The demand for software developers likely will continue to rise. According to the U.S. Bureau of Labor Statistics (BLS), the proliferation of new smartphone and tablet apps will lead to a greater need for qualified developers, with […]