Is a Data Analytics Degree Worth It?

It has always been challenging to separate the hype about careers in technology from the substance. Among the hot tech buzzwords going around are “big data,” “DevOps,” “deep learning,” “fintech,” and “multicloud.” Yet, trying to find a consensus definition for these terms is nearly impossible. For someone considering a career in technology, such vague descriptions don’t help clarify the job prospects and career outlooks for those who work with big data. Thankfully, it is possible to find a clear and unambiguous answer to the question, is a data analytics degree worth it? The answer begins with a straightforward definition of […]

Exploring the Current Use of Data Analytics in Digital Marketing

Data analytics in digital marketing makes for a robust methodology. Data-informed digital marketing efforts often result in more conversions through sales. But what is data analytics, and how does marketing actually benefit from it? Defining Data Analytics Data analytics is the field of research that transforms raw data into insights. The study of data previously fell to mathematicians and statisticians but now relies on automated processes. In turn, data analysts need to be familiar with the algorithms that make up the core of the profession and how to apply them to different data sets. The Role of Data Analysis in […]

Effective Business Communication for Millennials & Gen Z

Strong communication skills form the foundation for lasting career success. While this principle is equally true for today’s workforce as it was a century ago, advancements in technology are widening the generational divide in how we think about business communication. As digital natives, many millennials and members of Generation Z develop practical technology skills before embarking on their career paths. While these adaptable young professionals may be equipped to master new platforms and engage each other virtually, they may not be as seasoned in the art of face-to-face communication compared with their senior colleagues. Differences in life experiences, social norms, […]

A Guide to Activism in the Digital Age

Technology is accelerating the rate at which ideas, relationships, and information are shared. As such, social media is revolutionizing communication and access to information on both a national and global scale. Mass distribution and the ability to effortlessly share information has influenced many facets of modern life, changing the way we think about, connect to, and engage with social justice and activism. How Social Media and Activism Work Together People have discovered new ways to communicate and collaborate through social media. Features such as feeds, profiles, and groups on social platforms provide global access to organizations that can promote and increase visibility […]

Attending an Online College or University in Missouri

Thanks to the rise of the internet and other technological advances, online college and university degree programs are more plentiful than ever before. According to figures from the U.S. Education Department’s National Center for Education Statistics, while postsecondary enrollment dropped by nearly 90,000 students from 2016 to 2017, the number of students pursuing coursework online grew by 350,000. This trend should continue to grow as cutting-edge tools make online learning even more accessible, engaging, and effective. Take virtual reality capabilities, for example: VR devices can be used for all sorts of purposes, from creating virtual labs for chemistry experiments to […]

Important Life Lessons You Can Learn from a College Education

When you make the decision to earn your college degree, you likely have a specific goal in mind. Maybe you’re looking to earn an undergraduate degree to help you land your dream job. Perhaps you need advanced credentials to qualify for a promotion. Or maybe you’re thinking about a career change, and you’re looking to learn an entirely new profession. Earning a college degree can help you accomplish all of those things. But there are additional, less-obvious benefits of a college education that can be just as crucial. Developing your communication skills, becoming more efficient at time management, and changing […]

The Role of Designers in the Future of Advertising

In 2019, The Washington Post reported market research by eMarketer forecasting that “this year, the money spent on digital advertising in the United States will surpass that spent on traditional ads for the first time.” Technology is impacting advertising, which in turn is challenging graphic design professionals to keep up with changes in demand across advertising mediums, channels, and formats. To learn more, check out the infographic below created by Maryville University’s Online Bachelor’s in Digital Media program. Add This Infographic to Your Site <p style="clear:both;margin-bottom:20px;"><a href="" rel="noreferrer" target="_blank"><img src="" alt="How web designers can play a key role in emerging […]

Future of Cybersecurity

Cybersecurity hacks can cause irreparable damage to individuals, businesses, and countries. According to a 2018 White House report, the Council of Economic Advisers estimates “malicious cyber activity cost the U.S. economy between $57 billion and $109 billion in 2016.” To combat this trend, in the coming years, private citizens, organizations, and governments will be increasingly investing in ways to improve their online security and prevent cyber attacks. To learn more, check out the infographic below about online Cybersecurity. Statistics on Cybersecurity Treats A report published by MarketsandMarkets™ estimates that the global cybersecurity market will grow from $152.71 billion in 2018 […]

Women in STEM: A Guide to Bridging the Gender Gap

Historically, women have been systematically excluded from higher education. Although we’ve made great progress in opening education to women in recent decades, there is still a great deal of work to be done. This is especially true in the STEM fields, which see a great imbalance of male to female students compared to other college degree programs. Although the STEM acronym wouldn’t be coined until the 1980s, the United States first began to push STEM-related fields heavily in the late 1950s when the government passed the National Defense Education Act in response to the launch of Sputnik. The Soviet satellite spurred the U.S. to pour billions of dollars into […]

How We Become Ourselves: Exploring Human Development in Psychology

Why are we the way we are? It’s one of the oldest questions in human existence. After all, human beings are nothing more than 46 chromosomes, their genetic instructions duplicated across trillions of cells. Despite the fact that 99.9% of our DNA is identical, all 7.5 billion people on Earth are unique. We have different personalities, wants, needs, and likes. How is that possible? Developmental psychology is the study of how and why individuals turn out the way they do. This discipline examines growth and change throughout the human lifespan, studying factors that influence habits, personality, preferences, and health. Dedicated […]