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The worlds of business and communication are clearly intertwined, often occupying complementary roles. People with a background in business have knowledge of marketing and statistics, as well as a strong grasp of financial forecasts and cash flow. Communication professionals may examine the results of business initiatives and relay that information both internally and externally. These two different sides of business operations require different skills on a daily basis, though teams in either discipline often collaborate on communications and messaging to drive the overall success of a business. The path to a communication career differs from that to the business world; […]

A business’s success often comes down to its most human elements: its staff and how they build relationships with the world beyond the office. Creating professional relationships and ensuring positive brand association is one of the most powerful factors in determining the success of all businesses, from mom-and-pop shops to international conglomerates. Behind the scenes are account executives and account managers, two vital positions that establish and maintain partnerships with clients, ensuring all parties’ needs are met and that relationships are mutually beneficial. There are many ways in which these relationships are established and maintained. Account executives often attend networking […]