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5 Winning Data-Driven Marketing Strategies

August 5, 2020

Tables of Contents What Is Data-Driven Marketing?5 Data-Driven Marketing StrategiesWhat Do Marketers Use to Analyze Big Data?Data-Driven Marketing BenefitsHow to Use Data-Driven Insights Ads permeate all media channels, causing people to pay for ad blockers and subscribe to ad-free services. However, consumers still respond favorably to some ads, and marketing and advertising budgets continue to grow, albeit more slowly than in the past. The key is to know which ads and ad channels will click with the consumers that the marketing campaign is targeting. To achieve this goal, advertisers apply data-driven marketing strategies that reach a campaign’s intended audience with […]

SQL Guide for Beginner Data Scientists and Developers

August 5, 2020

Tables of Contents What Is SQL? What Are Common SQL Commands? What Are SQL Data Types? SQL Careers The Importance of SQL to Data Scientists and Developers Businesses thrive by making good decisions based on relevant, up-to-date information about market and industry trends, competitors, and partners. One of the main ways companies access business intelligence to help them make those decisions is by extracting data from databases using the Structured Query Language (SQL, pronounced “sequel”). This SQL guide presents the language as the primary tool for querying databases to generate the reports that business managers rely on to make decisions. […]

Guide for Women in Mathematics: History, Scholarships, and Career Potential

August 5, 2020

Tables of Contents History of Women in MathematicsFamous Women in MathWomen of Color in MathematicsScholarships for Women in MathIncrease of Women in Math and Science Careers The accomplishments of men have historically dominated the conversation in the field of mathematics. The disparity isn’t as pronounced as it once was, but the fact remains that even today, women in mathematics remain radically underrepresented. The 2016 film “Hidden Figures” tells the story of the African American women whose math skills helped propel the U.S. into space in the 1960s. It says a lot that it took more than 50 years for their […]

Investing in the Future of Online Higher Education

August 4, 2020

Transcript Dustin York: The Bureau of Labor Statistics predicted that a third of the American workforce would be transitioning careers in the next five years. And this prediction came just before the COVID outbreak. Online learning is going to be key to this transition. Just like Zillow makes buying houses better and self-driving cars makes driving cars better. Technology is going to make higher education better. Universities investing in the student learning journey, the student experience during that journey, and the value of that credentialing is going to be absolutely paramount. And the best thing is now doing with online […]

How Do the Jobs of a DevOps Engineer vs. Software Engineer Differ?

July 31, 2020

Technology has evolved over the last half century, and computers are much more available to the public. Computer and software development started as a linear process but has become circular, as the invention and subsequent spread of the internet have led to a revolution in the way computer science professionals develop and distribute technology. Software engineering, development, and implementation are constantly evolving, and greater access to technology is expediting innovation. Furthermore, open source coding modules expand the possibilities by allowing anyone with coding and programming skills to add to a program, enhancing its integrity and resilience. As the software development […]

Accounting Matters: CPA vs. Accountant

July 31, 2020

Every business, no matter how big or small, needs to stay on top of its finances. Profit and loss sheets, or P&Ls, are basic summaries of the money that businesses obtain and spend, but financial records can become much more complex. Even small companies have multifaceted investments and revenue streams. They often also have debts and other considerations, all of which frequently require a financial professional to manage. Accountants and CPAs Defined All CPAs are accountants, but not all accountants are CPAs. CPAs are accountants who have gone through special training, certification, and licensure to be able to file tax […]

Financial Analyst vs Accountant

July 31, 2020

A business’s finances are often complex. Even small businesses have multiple revenue streams, different employees to pay, bills to manage, and taxes to file. While entrepreneurs and other business executives might be competent in many business disciplines, managing finances often falls to a team of specialists. It takes a special education to be able to navigate legal guidelines, bookkeeping, and investment decisions. Financial analysts and accountants know how to track, evaluate, and understand intricate financial landscapes. Though they serve different functions, similarities in their educational backgrounds and skills tie them together. Continue reading to learn more about financial analysts vs. […]

A Future in Tech: Software Development vs. Computer Science

July 31, 2020

Most people interact with programs, products, and apps designed by software developers and computer science professionals every day. Every time people use a computer, smartphone, or ATM, they benefit from the work of experts who use programming languages, hardware, and software to take technology to new heights. Software developers and computer science professionals design everything from automatic highway toll systems to smart lightbulbs, international web servers, and integrated home air conditioning systems. The professionals behind these technologies are tech gurus, often with advanced degrees, who have knowledge of programming languages, data storage systems, computer systems, and hardware. They understand how […]

MHA vs. MPH: Comparing Advanced Healthcare Degrees

July 31, 2020

The healthcare industry is evolving at an incredible pace thanks to new technologies, procedures, and methodologies. These changes are creating opportunities across healthcare positions and, coupled with an aging population, have contributed to increased demand for highly qualified healthcare professionals. Those already working in the field can pursue an advanced degree to help open the door to leadership positions and higher earnings. The U.S. Bureau of Labor Statistics (BLS) projects the demand for medical and health services managers to increase by 32% between 2019 and 2029, much faster than the average for all occupations (4%), providing significant opportunity for those […]

Analyzing Professions: Management Analyst vs. Program Analyst

July 31, 2020

Both management analysts and program analysts work in companies, government agencies, and nonprofits, ensuring their organizations are functioning efficiently on a day-to-day basis. In general, they serve to evaluate the effectiveness of existing operations in meeting specified objectives and targets. When they spot inefficiencies, they make recommendations on how to fill these gaps. While both roles are integral to organizational maintenance and growth, when it comes to management analysts vs. program analysts, the differences between the two roles can be found in their focus. Management analysts are focused on overall organizational functionality and productivity, while program analysts are more technically […]