Once considered a fad, influencer marketing is now an effective, lucrative marketing practice that’s here to stay. In fact, Bloomberg reports that $255 million is spent on influencer marketing monthly and that spending will continue to rise in the coming years. Online influencers are revolutionizing future sales and marketing strategies. Digital marketing professionals must have a firm understanding of digital media advertising to stay relevant. For this reason, digital marketing is now a major element in the curricula of many Bachelor of Science in Marketing (BSM) programs.. Whether a marketing candidate is pursuing a digital marketing or public relations career, […]

You’ve probably seen the headlines declaring that retail is dead. Publications like The Wall Street Journal documented the downfall of the American mall in 2017. Even major retail brands such as Payless, Charlotte Russe, Chico’s, and The Gap have announced they will be closing hundreds of stores in the next few years. Though this retail loss is sending shockwaves throughout the industry, other experts are seeing it as an inevitable result of not adapting to changes in the shopping experience. After all, people are still buying products at a healthy rate. In fact, the National Retail Federation forecasts that retail […]

Advances in technology have always impacted the way we manage our daily lives and experiences, but today’s innovations have ushered in a new era in the way we work, study, and live. At Maryville, we’re committed to using technology in the smartest and most impactful ways, integrating it into every layer of your experience. When you choose to pursue your education here, you have access to tech that not only supports your learning journey, but also helps improve your day-to-day life and prepare you for your future. “If colleges and universities are to put students on the path to success, […]