
Savvy leaders have often leveraged new media to influence politics. Franklin D. Roosevelt’s adoption of the radio and John F. Kennedy’s use of television bridged communication gaps between politicians and the public to great political success. Social media’s influence on elections was evident in the early 2000s. Barack Obama harnessed social media in his first presidential campaign to rally a majority of voters and win the 2008 election. Around 74% of internet users sought election news online during Obama’s first campaign, representing 55% of the entire adult population at the time, according to Pew Research Center. Social media plays a […]