
Today’s business world is increasingly data-driven, with modern companies turning to large volumes of digital information to support corporate operations and guide decision-making. Amazon, for example, offers a compelling example of how data can be used to successfully target consumers — and maximize sales. The company pioneered the use of so-called recommendation engines, which suggest products to shoppers based on their purchase and browsing history, as well as on purchases made by others with similar buying histories. It’s thanks in some part to such cutting-edge and profit-maximizing innovations that Amazon has become the success it is today. The recommendation engines spearheaded […]