
In November 2013, parody musician “Weird Al” Yankovic reached out to visual artist Jarrett Heather to create a music video for an upcoming song. When Yankovic’s Mandatory Fun album dropped the following July, Heather’s 500 hours of design work went public, and his video for “Word Crimes,” featuring animated text, received more attention than the song itself. Heather’s work is one example of how visual design artists, such as those in the fields of motion graphics and graphic design, can make a product stand out. Motion graphics and graphic design artists use computers and technology to create purposeful visual art, […]