Rawlings Sport Business Management Online Bachelor’s DegreeRawlings Sport Business Management Online Bachelor’s DegreeRawlings Sport Business Management Online Bachelor’s Degree

The world has a passion for sports. They entertain, excite and unite us. They also hold a major-league position in the global economy with the sports market expected to grow to US$629.81 billion by 2028.¹ And the modern sports industry needs experts to help drive ticket sales, drive sponsorship deals, build awareness for brand-name apparel and merchandise and discover efficiencies in data to help organizations gain a competitive edge.

Maryville University’s Rawlings Sport Business Management Online Bachelor’s Degree can help you build a future in the business of sports management. We named our program for our core partner, Rawlings Sporting Goods, to reflect a strong academic and professional partnership that is the only one of its kind. Thanks to the support, influence, industry knowledge and resources of a globally recognized and respected brand like Rawlings, we built our program to address the most pressing challenges in the field — and anticipate future needs.

Earn your bachelor’s in sport business management online with us and choose from two in-demand concentrations: Results-Centered Sales and Sport Data Analytics. Develop proven skills and techniques through experiential, market-relevant coursework backed by leaders in the sports management industry to maximize your marketability and put your passion for sports to work. We can help you do it. Let’s be brave together.

View our program guide for more information.

Get curriculum details

Access coursework 100% online

Choose to start in fall, spring, or summer

Connect to our faculty of active business leaders

Apply with no application fee or entrance exams

Explore financial aid and eligible transfer credits options

Gain Early Access eligibility – get a head start on your graduate degree

Why earn your online bachelor’s degree in sport business management?

Sports as a business is booming and the industry’s growth goes far beyond the field of play. It’s a complex system that spans owners, athletes, agencies, broadcasters, sponsors, apparel companies, sporting goods providers and fans. It’s evolving alongside communications and technology — and today’s sports business is supported by modern best practices in sales and data.

That’s why our online bachelor’s in sport business management gives you the opportunity to pursue a concentration in Results-Centered Sales or Sport Data Analytics. We designed our program with input from, and in partnership with, industry leaders like Rawlings, so you can learn the proven techniques to excel in the field. Prepare for tomorrow’s challenges and opportunities with confidence as you position yourself to become a leader in the future of sport business.

Sport Data Analytics Concentration

Sport, just like business, relies heavily on data. Data analytics helps inform every facet of the industry, from team performance to fan experience. But you have to know how to apply that data to succeed.

In this concentration, you’ll focus on learning the skills needed to analyze data to help sport organizations develop and inform their business decisions so they can plan better and innovate faster.

Results-Centered Sales Concentration

Team development, sporting goods and apparel companies, advertising and sponsorship deals, and broadcasting rights are just a few areas where sales take center stage.

This concentration teaches you how to apply a results-centered approach to each aspect of the sale. You’ll also learn how to impact revenue growth and development; explore the software available to monitor and remain in contact with customers; and discover the modalities required to attract, convert and retain customers.

Flexible, affordable and highly personalized.

Study on your schedule.
Access 100% online coursework with no campus visits required.

Benefit from streamlined admissions.
Apply with no application fee or entrance exams, and choose from three start dates.

Get the support you need.
Explore your financial aid options and get transfer credits for eligible courses.

Professional and practical.
Gain real-world experience through professional internships and complete coursework built in partnership with Rawlings.

Learn from industry leaders.
Discuss your goals with our dedicated faculty, who help you connect the curriculum to your career vision.

What can you do with a bachelor’s in sport business management?

Graduate with your online bachelor’s in sport business management from Maryville University, and you’ll have a credential that can open new doors and prepare you for a wide variety of sport business management jobs. Build the skills to pursue careers in exciting areas like sports marketing analysis, sports data analysis, sales, account management or brand coordination. All you have to do is set the goal. We’ll help you reach it.

You can work in a variety of organizations, including:

Major sporting brands
International sporting associations
Sports marketing firms
Beverage companies
Sporting event facilities
Sports commission
Community schools
Collegiate Athletics
Research Organizations

Potential careers in sport management include:

Sports marketing analyst
Sales representative
Account representative
Brand coordinator
Social media strategist
Sports data analyst
Fan development and engagement specialist
Guest relations specialist
Facility and event manager
Corporate partnerships coordinator

Why choose Maryville University’s online sports management program?

Maryville’s Rawlings Sport Business Management online program connects you directly with established leaders and experts in the sports management industry. We partner with some of the best in the business — like Rawlings — to deliver industry-relevant coursework in results-centered sales and data analytics.

Go beyond the books. Learn by doing.

We’re here to help you evolve as a professional in today’s sports industry. It’s the reason we put the focus on real-world application. Throughout the program, we’ll connect you to the industry through relevant coursework and opportunities to gain firsthand experience. You’ll also have the chance to apply your skills through immersive capstone projects and an internship.

Put our reputation to work.

Maryville University has been empowering brave students like you since 1872. We’re proud of our reputation for quality academics and affordability, because it demonstrates our commitment to excellence and accessibility. We work hard with leaders in the industry to make sure our Rawlings Sport Business Management program meets the same high standards we’ve held ourselves to for nearly 150 years. Choose Maryville and learn the proven, field-tested sales and analytics techniques to maximize your educational experience and help you excel in this exciting field.

Faculty spotlight

Jason Williams, Ed.D.

Assistant Dean for the Simon School of Business/Director of the Rawlings Sport Business Management Program/Associate Professor of Sport Business Management

At Maryville, you learn from the pros.

When you earn your online bachelor’s in sport business management from Maryville, you learn from experienced professionals and award-winning educators such as Jason Williams. Professor Williams knows what it takes to help an organization excel in the big business of sports because he’s been there.

Before joining Maryville’s team in 2008, he spent more than 10 years in the business of sports, holding positions in administration, budgeting, compliance, public relations, marketing and ticket sales. He was instrumental in establishing — and currently maintains — Maryville’s flagship partnership with Rawlings Sporting Goods Company. He also helped build and support beneficial relationships with organizations like Game Face, the St. Louis Cardinals, the St. Louis Blues, the Missouri Valley Conference, the Coca-Cola Company and the PGA.

Learn from his experience — and build your own.

Professor Williams takes an experiential approach to teaching at Maryville. He believes that success begins by challenging students with theory, but that the most important aspect of education is professional application. In 2015, Professor Williams was honored regionally with an Accreditation Council for Business Schools and Programs (ACBSP) Teaching Excellence Award.

When you study at Maryville, you can benefit from his experience and the extensive network of industry professionals who have informed the program. With our industry professionals, you can work to build your theoretical and practical knowledge, apply it in a professional internship and then explore careers at every level of sport.

Let’s be brave together.

Online bachelor’s in sport business management curriculum

We built our online bachelor’s in sport business management program in partnership with the industry experts at Rawlings.

The program requires that you complete a total of 128 credit hours:

Rawlings sport business management core courses
Business core courses
Concentration-specific courses
General elective courses

Build your foundation for sports management.

Develop leadership skills and build your foundational sports management knowledge through coursework in sports finance, sport marketing, sport business management, legal aspects of sports management and Rawlings’ advanced application of sport business.

Develop your business acumen with business core courses.

Strengthen your business skills as you complete courses in digital foundations, business communications, economics, business law and operations management.

Tailor your experience and stand out with a chosen concentration.

Choose from tracks in Results-Centered Sales and Sport Data Analytics, and gain specialized sales training or learn to make data-driven decisions.

Show employers that you’re the real deal.

Apply what you learn in real-world scenarios through a professional internship, volunteer opportunities and immersive capstone projects.

You can learn more at our curriculum page.

Add more opportunity to your sport business management major.

Your bachelor’s degree in sport business management proves you can go the distance. It can also position you for a new goal: earning your master’s degree.

Get a head start with Early Access.

Maryville’s Early Access program allows you to earn up to 12 credits toward your master’s degree. We only require that you be a current Maryville undergraduate student, you’ve completed 90 credit hours or more, and you hold a GPA of 3.25 or better.

Contact your academic advisor to find out if you’re eligible for Early Access.

What’s next for your education?

After you graduate with your online bachelor’s in sport business management, you can continue your education with one of Maryville’s online master’s degree options. Several of our graduate degree programs can help you build on your sales, analytics and business knowledge, including:

Master’s in Business Administration: Choose from nine concentrations, including project management, information technology and marketing.

Master’s in Business Data Analytics: Finish in just 30 semester hours and apply with no GMAT, GRE or application fee required.

Master’s in Management and Leadership: Personalize your coursework to align with your career goals and passion for the business of sports.

Master’s in Data Science: Complete a multidisciplinary program designed to blend computer skills and mathematics for practical application in sport finance. Not eligible for Early Access.

Learn more about the Rawlings Sport Business Management online degree program at Maryville University.

Apply now

Be Brave

Bring us your ambition and we’ll guide you along a personalized path to a quality education that’s designed to change your life.

Sports Global Market Report. (2024). The Business Research Company. Retrieved May 21, 2024. ↩︎