Named an “Apple Distinguished School” for 2021-2024
Ranked a “Best National University” for 2022 by U.S. News & World Report
Online Bachelor’s in Rawlings Sport Business Management Program
The world has a passion for sports. And it’s growing — well beyond the field of play. Sports teams, sporting goods companies, and big brands need sales and data experts who can drive ticket sales and sponsorship deals, build brand awareness, manage budgets, and find efficiencies to help give them an edge. This means there’s more opportunity than ever to build your future in the business of sports, starting with an online bachelor’s in rawlings sport business management degree from Maryville University.
Start your journey
At a glance
Apply with no application fee and no SAT/ACT required.
Transfer credit friendly with financial aid options available.
100% online coursework with no campus visits required.
2 concentrations: Sport Data Analytics and Results-Centered Sales.
Gain professional experience through competitive internships.
Coursework built-in partnership with Rawlings and Game Face.
Curriculum
Maryville’s online bachelor’s in rawlings sport business management comprises 128 credit hours and includes coursework in general education, your sport business management major, selected concentration, and general electives. Ina first-of-its-kind partnership, we developed our curriculum with insight from the sport business professionals at Rawlings to ensure that it covers the sport business skills you need to excel.
We also collaborate with Rob Cornilles, one of the nation’s leading voices in sport sales and marketing, to offer coursework based on his renowned Game Face sales training.
Business Core Courses
- ISYS 100: Digital Foundations
- BUS 150: Business Communications
- ACCT 210: Financial Accounting
- ACCT 211: Managerial Accounting
- ECON 203: Principles of Economics
- BUS 241: Business Statistics
- BUS 280: Business Law
- MGMT 321: Principles of Management
- MKT 360: Principles of Marketing
- FIN 312: Principles of Finance
- BUS 314: Operations Management
- BUS 491: Business Policies (Capstone)
Rawlings Sport Business Core Courses
- SPTM 210: Sport Business Management
- SPTM 380: Legal Aspects of Sport Business Management
- SPTM 415: Sport Marketing
- SPTM 420: Sport Finance
- SPTM 445: Capstone: Rawlings Advanced Application of Sport Business
- SPTM 499: Sport Management Internship
Sport Data Analytics Concentration
- SPTM 401: Sport Business Data Analytics Applications
- SPTM 402: Sport Business Data Analytics Structure and Preparation
- SPTM 403: Sport Business Data Analytics Model Building & Probability
- SPTM 404: Sport Business Data Analytics Visualization and Effective Communication
- SPTM 405: Sport Business Data Analytics Culmination
Results-Centered Sales Concentration
Choose one of the following courses:
- SPTM 426: Approaches to Selling – Selling in the Business of Sport
- SPTM 427: Selling Practice I – Selling in the Business of Sport
- SPTM 428: Selling in Sports – Customer Relationship Management
- SPTM 429: Selling Practice II – Selling in the Business of Sport
To ensure the best possible educational experience for our students, we may update our curriculum to reflect emerging and changing employer and industry demands. Undergraduate programs and certificates are designed to be taken at a part-time pace. Please speak to your advisor for more details.
Admission requirements
- High school diploma or GED
- Minimum GPA of 2.5 on a 4.0 scale (high school) / 2.0 on a 4.0 scale (college)*
- Official transcripts from all colleges or universities previously attended
- Official high school transcript (required for applicants with fewer than 60 transfer hours from a regionally accredited school)
- Eligible transfer credits accepted; associate degree completion may satisfy general education requirements
- Click to view our transfer credit policy
- The acceptance of transfer credit is at the discretion of Maryville University
- No standardized tests required
*Applicants who do not meet the GPA requirement may be considered for provisional admission.
Explore our additional resources to help guide your admission journey.
Accreditation and rankings
Why Maryville Online?
We’ve been progressively challenging the norms of higher education for nearly 150 years. We started as one of the first universities to educate women. Today, we continue to push the boundaries and prepare students like you for a digital world. At Maryville, we understand what it takes to step beyond your comfort zone.
Maryville University is a nationally ranked private college recognized for comprehensive and innovative education focused on student learning, outcomes, and success — both online and on campus. We’re located just 22 miles from downtown St. Louis.
Early Access program
Did you know that Maryville undergraduates can qualify for graduate level credits? Once you are accepted — and as long as you have not yet completed your elective requirements — we invite you to explore Early Access as an option.
Through Early Access, you can get a head start on earning a graduate degree by taking master’s-level courses that count toward your undergraduate and graduate degrees. Graduate-level Early Access courses are billed at the undergraduate tuition rate — so you can save time and money.
You can learn more at our Early Access page.
Start your journey today
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