Effective communication is vital to business success. Conversely, poor communication can be costly, as the writing software company Grammarly reported in 2022. The company estimated that ineffective communication costs U.S. businesses about $1.2 trillion annually in squandered labor hours. It also noted that 72% of business leaders surveyed said their businesses had encountered difficulty in communicating effectively.
Encompassing both external communications with the public and internal communication with employees, corporate communication is a critical function that businesses can’t afford to overlook. Organizations always need individuals who possess expertise in communicating effectively and who know how to use technology in communications, such as writers, editors, public relations officers, digital media coordinators, and corporate communications managers.
Individuals considering a career in the growing field of communications may be interested in learning more about how to become a corporate communications manager, corporate communications manager responsibilities, and the corporate communications manager’s salary.
Corporate Communications Manager Job Description
The primary role of a corporate communication manager is to oversee an organization’s internal and external communications. This involves responsibilities that range from developing communications strategies to hiring communications staff, according to the Society for Human Resource Management (SHRM), a professional association for human resources professionals. SHRM offers the following examples of corporate communications manager responsibilities:
- Developing strategies for both external and internal communication
- Crafting proposals for communications projects
- Working to increase awareness of key organizational events, the introduction of new products, and changes in organizational structure
- Developing communications policies and procedures that dovetail with an organization’s identity and promote the organization’s mission
- Hiring, training, and overseeing communications staff
In addition, individuals who manage corporate communications often work closely with an organization’s marketing department, as the employment website Betterteam has noted. This could involve the following:
- Overseeing the creation of press kits, press releases, and marketing materials
- Building customer loyalty programs
- Working on initiatives to strengthen customer satisfaction and awareness of the brand
Overseeing social media can also be the responsibility of a manager of corporate communications. For example, corporate communications management can encompass duties such as managing an organization’s social media platforms and the content on the corporate website.
Steps on How to Become a Corporate Communications Manager
To become a manager of corporate communications, an individual needs to satisfy certain educational and experiential requirements. While developing writing and language skills is paramount, most communications managers have also taken the following educational and career steps:
Earn a Bachelor’s Degree
Earning a bachelor’s degree can build a firm foundation to become a corporate communications manager. Degrees that are well suited for the position include communications, journalism, business, advertising, English, and public relations.
Earning a bachelor’s degree enables individuals to build their skills and expertise in areas that are beneficial for working in communications — from writing, media, and research to psychology and statistics. A degree such as Maryville University’s online Bachelor of Arts (BA) in Communication may be particularly useful for those interested in corporate communications, providing a background in the digital and strategic media needs of modern organizations.
Gain Experience in the Field
Working as a team member in a function such as communications, journalism, advertising, marketing, or public relations is a good way to acquire the work experience necessary to build toward the corporate communications manager position. While working in those functions, it’s also important to find opportunities to gain leadership experience, for example, on individual projects or in organizing events.
Management experience is also helpful and may be required for many positions. SHRM recommends seven years of experience in communications before taking on the corporate communications manager role and notes that management experience is preferred. According to Betterteam, individuals typically need at least five years of experience in a similar role before they can begin managing corporate communications.
Consider Earning a Master’s Degree
Earning a master’s degree isn’t always required to work as a manager of corporate communications, but it’s a great way to expand expertise and demonstrate a commitment to the communications profession. Working on a master’s in communication could also enable an individual to become knowledgeable about the latest trends in the field.
Corporate Communications Manager Salary
As of November 2022, the median annual corporate communication manager salary was about $86,000, according to Payscale. Individuals in the lowest 10% of the salary range earned a median annual salary of about $61,000, while those in the highest 10% of the salary range earned a median annual salary of about $118,000. Salaries can vary based on factors such as experience, geographic location, position, and industry.
The role of the corporate communications manager is becoming more valuable, according to a 2022 report from the nonprofit business and research organization The Conference Board. Specifically, CEOs are expanding their roles in representing their organizations in social, environmental, and political arenas. As a result, they’re relying more on corporate communications professionals to advise them on creating appropriate and effective narratives. This could have an effect on the compensation of corporate communications managers.
The Importance of Corporate Communications Management
Organizations large and small — including nonprofits and government agencies — derive many benefits from strong corporate communications management. Those benefits can accrue both internally with employees and externally with customers and the public, as Forbes reported in 2022. Examples of these benefits are highlighted below.
Benefits of Strong Internal Communications
Creating a solid internal communications function can enable an organization to:
- Strengthen employee satisfaction
- Demonstrate that it values employees’ views and contributions
- Maintain transparency with employees
- Build a relationship of trust with employees
- Establish avenues for gathering valuable employee feedback
- Equip employees at all levels with the knowledge necessary to promote its brand
Benefits of Strong External Communications
Developing an effective external communications function can enable an organization to:
- Connect with and expand its customer base
- Articulate and explain concepts about its brand
- Build consumer loyalty and trust
- Spur consumer interest in its products or services
- Target specific consumer groups with tailored content
- Manage and communicate effectively regarding crises and unforeseen events
- Capitalize on data analytics to expand brand awareness
Driving Business Success Through Effective Corporate Communications
Every day, corporate communications managers use their skills and expertise to help organizations express their messages and build strong connections with consumers and employees. Communications can be a rewarding field in which individuals with the right expertise can make lasting contributions to organizations of all kinds.
Individuals who have an interest in working in communications can explore Maryville’s online BA in Communication degree program to learn how the program can help them achieve their professional goals. Offering tracks in strategic communication and emerging media strategy, the program can set the foundation for a fulfilling career. Start on the communications career path today.