
The United States sports industry has gained $13 billion in value between 2014 and 2019, and there’s no reason to think that’s going to change anytime soon. The “Big Four” sports leagues –– the National Football League (NFL), the National Basketball Association (NBA), Major League Baseball (MLB), and the National Hockey League (NHL) –– are the dominant forces in the marketplace, each bringing in billions of dollars every season. Increasingly, collegiate athletics and smaller leagues, such as Major League Soccer (MLS), the Women’s National Basketball Association (WNBA), and the Arena Football League (AFL), have found their space in the market. […]