In an age where consumers can do almost anything from the smartphones in their back pockets, marketing campaigns are quickly becoming concentrated on mobile platforms. Companies that can quickly adapt to the evolving consumer expectations will push ahead of competitors and be viewed as leaders, while those who can’t or won’t keep up risk losing their share of the market. With the demand for mobile-centric campaigns at the forefront of marketing in 2016, “Location” and “Relationship” will be industry buzzwords that cannot be ignored. Location Based Marketing (LBM) The location based data delivered by consumers’ smartphones and wearable devices provides […]
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The leaders shaping the business of health care today and in the future need much more than an understanding of industry practices and principals. Constantly changing forces including technology, rising population, government policy, and evolving consumer demand require administrators that are able to make skilled business decisions. Leaders with an MBA are uniquely qualified for these roles, possessing the business skills needed to thrive in the constantly shifting landscape of the health care field. Here is an overview of 3 valuable business skills changing health care now. 1. Communication Communication within health care administration has moved away from face-to-face meetings/interactions, […]
One of the most valuable lessons that an organizational leadership degree covers is effective change management. After all, large scale change is something that almost every business contends with. In our new infographic, we’ll show you how to navigate the risks and maximize the rewards of organizational change.
Advances in technology and the ubiquity of smartphones have made it easier to connect with anyone at anytime. These technologies have allowed for incredible strides in the education and business spaces, enabling more people across the world to access what they need to be more successful, like MBA programs online. It has also made working more convenient and efficient, but it also comes with an increased risk of breaching professional etiquette. As communication becomes more quick and casual, being mindful of the rules of basic professional etiquette will help reinforce a positive perception of yourself in the workplace. Business Insider […]
Project management isn’t just a skill, it’s a profession. Individuals can forge strong careers by mastering advanced project management tools and staying abreast of the latest project management tools and techniques. Less than a quarter of organizations use project management software, according to a 2020 report from Wellingtone, relying instead on inefficient or outdated alternatives. As a result, 54% of project managers struggle to track key performance indicators. Especially for projects with wide scopes and big budgets, project managers must adapt to the latest tools to stay on track. Project management software has become essential and understanding the project management […]
Data analytics provides business leaders with the visibility they need to engage every facet of their organization. Once only available to enterprise-level organizations, modern analytics tools are scalable, user-friendly, and accessible to all who have the knowledge to leverage them. And this access is empowering businesses of all sizes to be more proactive than reactive in their planning and decision-making processes. As you work through your online MBA program, you can remain up to date with the technological advances that are changing how every industry operates. Cloud data analytics Hosted offerings are both scalable and easy to use, which can provide more economical options for businesses. As more companies offer their services in the cloud, it’s inevitable that they will move their data there as well, according […]
Far from the more traditional MBA careers in hedge funds or business development, healthcare management and administration are attracting business school graduates who are looking to take advantage of lucrative opportunities in e-health ventures, pharmaceutics, and the booming biomedical industry. According to BusinessBecause, the U.S. healthcare industry is estimated to be worth at least $3 trillion. Healthcare companies are struggling to find enough employees with MBA degrees to fill their needs. Top employers of MBAs According to BusinessBecause, “pharmaceutical and healthcare companies continue to be major employers of MBAs.” They “snapped up 18 percent more graduates world-wide…[and] a further 18 […]
Workforce management is the integrated set of processes that an organization will use to optimize the productivity of its employees on individual, department, and company-wide levels. In any organization, workforce management will mean matching employee skills with specific tasks, quantifying the amount and types of labor that are needed to complete the tasks on a daily or hourly basis. Issues such as understaffing, overstaffing, or a sub-optimal allocation of resources can significantly affect an organization’s profitability, reduce their productivity, frustrate employees, and potentially cause them to lose clients or customers. Workforce management practices According to TechTarget, a comprehensive workforce management program […]
Human resources (HR) teams oversee many of a company’s administrative functions and play a vital role in the success of the business’s plans and objectives. These teams recruit, train, and retain staff, measuring and evaluating them against metrics that align with the strategic goals of the organization. Because human capital is one of an organization’s largest expenses and contributors to its success, businesses also must evaluate human resources against their own set of metrics to ensure optimal effectiveness. To prepare aspiring organizational leaders for gauging the success of HR programs, Master of Business Administration (MBA) programs include a focus on […]
A data breach can cost a company millions of dollars and ruin its reputation among its customers. Many data breaches have occurred over the last decade with varying degrees of impact. According to cybersecurity expert and Maryville University alumna Mary Heger ’86, every business must create its own response plan after a data breach, and the resulting liability varies depending on the circumstances. Learning from other companies that have experienced cybersecurity breaches can help future businesses protect themselves and their customers. Data Breach at eBay Compromised 145 Million Records Many cybersecurity breaches prove particularly impactful because of their size. For example, The Huffington […]