MA in Strategic Communication and Leadership Curriculum

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Effective communication defines the success of businesses across industries. In fact, almost every industry seeks communication experts, making the skills taught in communication courses useful across professions.

Master’s degree programs in strategic communication and leadership can provide the perfect outlet to help you deepen your knowledge and become a more effective and collaborative leader.

In the changing field of communication, the ability to manage initiatives, analyze trends, anticipate market shifts, and build strong connections is vital. At Maryville University, we offer advanced communication classes to give you the opportunity to expand these skills, so you can prepare to anticipate the needs of businesses, nonprofits, and other organizations.

Maryville University Online MA in Strategic Communication and Leadership Curriculum

At Maryville, we don’t succeed unless you do. That’s why our online master’s in strategic communication and leadership degree is career-based and future-focused. Choose this 36-credit-hour program, and you can personalize your studies to align with your professional goals. Whether you want to run a communications department or start your own consulting business, we offer the industry-relevant courses to match.

Much like you, we’re outcomes driven, and it shows in our curriculum. It’s the reason we partner with leading authorities like Google and Salesforce. Choose our online master’s in strategic communication and leadership program, and you can graduate with at least three industry-leading certifications:

  • Google Ads Certification
  • HubSpot Content Marketing Certification
  • Salesforce Certification

Strategic Leadership Core Courses

COMM 501Foundations of Leadership3 Credits
COMM 520Evidence Based Research3 Credits
COMM 523Organizational Communication3 Credits
COMM 525Professional & Organizational Ethics3 Credits

Strategic Communication Core Courses

COMM 502Foundations: Theories and Application3 Credits
COMM 503Best Practices: Models and Systems3 Credits
COMM 522Global Communication3 Credits
COMM 685Capstone: Comprehensive Examination3 Credits

Optional Emerging & Digital Media Concentration (choose 4 courses)

COMM 516Issues and Crisis Management3 Credits
COMM 571Integrated Marketing Campaigns3 Credits
COMM 605Digital Media Campaigns3 Credits
COMM 610Digital Marketing Metrics & Analytics3 Credits
COMM 630Digital Visual Communication3 Credits
COMM 673Social Network & Search Engine Optimization3 Credits

Strategic Communication Electives

Personalize your educational experience by choosing elective courses that relate to your career goals and interests.

Pick two courses from those listed in the Emerging & Digital Media Concentration and two graduate business electives listed below (12 credits).

BUS 640Project Management3 Credits
BUS 641Legal Environment of Business3 Credits
BUS 643Business Ethics3 Credits
BUS 676Global Business3 Credits
HRMG 640Human Resources Management3 Credits
MGMT 670Interpersonal Management Skills3 Credits
MGMT 687Leadership3 Credits
MKT 660Strategic Marketing3 Credits
MKT 663Consumer Behavior3 Credits
MKT 680Branding3 Credits

To ensure the best possible educational experience for our students, we may update our curriculum to reflect emerging and changing employer and industry trends.

Ready for your next step?

What are the common skills and competencies associated with master’s-level communication classes?

When you earn your master’s in communication, you can deepen your understanding of the discipline and put your nuanced knowledge into action through creative and practical application. As you build your expertise through communication courses, you can focus on expanding in-demand skills, including:

  • Communication, management, and leadership. As organizations’ outreach channels become more complex and varied, the need for leadership in these areas is growing in importance. In fact, effective communication is often what typifies successful leaders in many fields. Through high-level communication classes, you can learn how to work collaboratively and manage teams. In addition, you can gain skills to help you in negotiating solutions, resolving conflicts, and working across departments.
  • Knowledge of current trends in modern communication. Channels, platforms, and policies are always evolving, meaning that communication experts need to be able to follow trends and anticipate changes before they occur. Through advanced communication classes at Maryville, you can set yourself up for success as you navigate this dynamic and ever-changing field.
  • Individualized experiential learning. Integrating skills learned in the classroom with real-world applications makes for exciting, meaningful learning opportunities. After mastering foundational skills, you may be asked to apply them to practical scenarios outside of the classroom. Learn to navigate the problems, difficulties, and successes that are part of the everyday landscape of organizations around the world.
  • Storytelling. People connect with stories. The ability to craft marketing materials with narratives is necessary for businesses to succeed. Without a story, production elements lose their power; the story gives messaging meaning that stays with the audience. In master’s-level communication classes, you can learn how to help organizations craft stories that inspire, influence, inform, engage, and achieve your goals.
  • Foundations of leadership. What makes an effective, respected leader? You can discover the answer in your communication classes through problem-solving studies, personal investigation, and discussion. By deepening your understanding of techniques to resolve conflicts, motivate team members, make smart decisions, and spearhead change throughout an organization, you can equip yourself to seek management positions or work as an effective team member.
  • Strategic communication best practices. As the field of communication changes, students need to develop a firm understanding of best practices to remain competitive in the workforce and create continuity across channels. Focusing time and resources on understanding best practices is essential if you want to set up your career for profitability and sustainability.
  • Professional and organizational ethics. Clear, consistent, and honest communication helps express real values, and it helps organizations evolve and grow. You can discover how to lead the communication of a team in any environment in a way that adheres to high ethical and professional standards.
  • Digital media campaigns. Businesses increasingly rely on digital marketing strategies to help them achieve their goals. As consumers spend more time on the internet and marketing continues to migrate to online platforms, it’s essential that communication experts know how to manage digital media campaigns. Learn how to navigate the evolving digital landscape and craft successful marketing strategies for organizations in any field.

What are some common courses in communication and leadership master’s programs?

When you earn your master’s degree in communication and leadership, you can expect to take part in specialized classes to prepare you for the challenges and opportunities of the modern professional landscape. Here are a few courses that might be available to you:

  • Leadership
  • Evidence-Based Research
  • Organizational Communication
  • Professional Ethics
  • Integrated Marketing Communication
  • Crisis Management
  • Digital Media Campaigns
  • Digital Analytics

Learn more about an online master’s in strategic communication and leadership.

Communication classes at the master’s level can help you prepare for an exciting and lucrative career path. As communication methods and platforms change, a strong educational foundation can set you up to succeed and evolve along with technology advancements and trends.

From internal communication to outgoing messaging, leaders in this field help organizations distribute their content and fulfill their mission.

At Maryville University, we offer an online master’s degree program in communication and leadership designed for the brave future industry leaders like you. Our degree offers a modern, dynamic curriculum that addresses current trends in the field. To set out on a rewarding career path, find out more about our online master’s in strategic communication and leadership.