Digital Media Degree Curriculum

In today’s tech-savvy world, many companies and organizations value the ability to create seamless, visually appealing digital experiences. When you complete your online bachelor’s degree in digital media, you can understand how to apply both technical and artistic skills to create a final product.

You can apply these skills to design brand logos and websites, create immersive augmented reality experiences, develop user-friendly websites, and more. Through this robust degree program, you can learn how to use industry-leading and modern digital tools to help organizations in the public, private, and nonprofit sectors to reach your goals.

Maryville University Online BFA in Digital Media Curriculum

Maryville’s online Bachelor of Fine Arts in Digital Media comprises 128 credit hours and includes coursework in general education, your digital media major, and electives. The major is designed to help you develop skills through a digital media core, then expand your knowledge and add context to your skills through art history and interdisciplinary coursework.

Digital Media Core

ADDM 100Foundation Design3 Credits
ADGD 101Design Drawing3 Credits
ADGD 230Design Theory, Research, and Process3 Credits
ADGD 265Introduction to Digital Media3 Credits
ADDM 200Designing for Meaning3 Credits
ADDM 300Typography, Grid, and Hierarchy3 Credits
ADDM 210Icon and Identity3 Credits
ADGD 275Digital Illustration3 Credits
ADIN 380Intro to Motion3 Credits
ADDM 220Digital Photography3 Credits
ADGD 310Web Design I3 Credits
ADIN 440Motion Graphics3 Credits
ADIN 300Principles of Game Design3 Credits
ADIN 450UX/UI Design3 Credits
ADDM 320 Advanced Digital Illustration3 Credits
ADDM 400 Digital Media Capstone I: Ideate, Research, and Prototype3 Credits
ADDM 410Digital Media Capstone II: Produce, Refine, Reflect, and Review3 Credits
ADDM 420Professional Practices: Portfolio Development3 Credits
ADDM 430Internship3 Credits

Art/Design History Core

ADAH 100World Arts and Ideas I3 Credits
ADAH 225Myth, Meaning and Symbol in Art3 Credits
ADAH 330Graphic Design History I3 Credits
ADAH 335Graphic Design History II3 Credits

Interdisciplinary Core

COMM 121Introduction to Contemporary Communication3 Credits
COMM 232Introduction to New and Social Media3 Credits
MKT 365Marketing and Digital Media3 Credits
PSYC 230Psychology of Design: Why People Tweet, Play Games, and Have Favorite Colors

To ensure the best possible educational experience for our students, we may update our curriculum to reflect emerging and changing employer and industry trends.

What are some common skills and competencies taught in digital media classes?

A bachelor’s degree in digital media program may vary from college to college in terms of curriculum and specialty. But there are some common, valuable skills and information on which digital media courses tend to focus.

  • Communication. You can learn how to create digital media products that respond to specific requirements. Whether designing a website, marketing flier, animation, or any number of other products, the program’s focus on communication can help you learn to exercise creativity while also meeting client needs.
  • Computer and programming skills. By working with current technologies, including specialized programs and programming languages, you can learn how to create visually appealing and functional digital media products that respond to real-world problems. Certain areas, such as user experience design, require an understanding of software development and coding. Other areas of expertise, such as animation, may depend on acquiring knowledge in a specific tool, such as Adobe Illustrator.
  • User experience. How users interact with technology is key to the success of almost any project, and your digital media degree program can teach you to consider end users in the creation of digital media. For example, a web designer may consider the most likely path a visitor will take when arriving at a website. Someone who specializes in motion graphics may instead focus on how realistic different animation styles appear on screen.
  • Graphic design. Graphic design focuses on the overall look and feel of visual communication pieces, such as websites, fliers, and other marketing assets. This can include factors such as color palette, typography, image placement, and more. Learn to determine whether an existing piece has an aesthetic appeal, then apply that knowledge to the creation of your own products.
  • Storyboarding. When you take digital media classes with a focus on motion graphics, animation, or web design, you can learn how to tell stories through images. Storyboarding is a skill that allows students to create a graphical representation of the narrative flow, whether it’s in a video game or a marketing campaign.

What are some common bachelor’s in digital media courses?

Because there are many applications of digital media, coursework may differ depending on the college you choose and your interest. However, much of the digital media curriculum will include courses like the following:

  • Intro to Digital Media. The marriage of art and technology is fundamental to digital media. In this course, students will learn about the different tools that make this possible, as well as basic techniques. With a hands-on component, you’ll have the opportunity to familiarize yourself with a broad range of programs, including Adobe Photoshop, Adobe InDesign, Adobe Illustrator, and more.
  • Foundational Design. From initial idea to final product, courses in foundational design can help you gain an understanding of how to turn your creative ideas into realities. The foundations of design include an understanding of color theory, design process, modeling, and more.
  • Design Theory. Through this course, you can learn about the different ways effective design allows for creative solutions to a variety of problems. Discover how to solve problems, perform research, and iterate upon previous designs, and gain insight into past and current theories in the worlds of art, technology, and design.
  • Visual Thinking. So much of digital media communication is visual, and when you pursue your bachelor’s degree in this field, you can learn how to convey information through these media. Students will develop an understanding of the theory behind visual communication and its practical applications.
  • UX/UI Design. If you choose to specialize in user experience and interface, you’ll have the chance to study coursework designed to help you create functionally sound user experiences. This includes a deep understanding of concepts like usability, programming, user interaction, and iconography.
  • Website Design. If you focus on web design when earning your digital media degree online, you can learn how to create branded websites that not only look good, but also function well. Website design combines artistic creativity with technical knowledge, providing you with the skills to create and publish content that achieves specific user goals.
  • Portfolio Creation. While not a specific course, most BFA in Digital Media courses will give you the opportunity to create your own digital portfolio of works. This means that upon graduation, you can have a comprehensive representation of the skills you have learned.

Explore online digital media classes.

Exercise boundless creativity and stay on the cutting edge of the digital world. Through digital media courses, you have the opportunity to create visually appealing and functionally effective programs, websites, animations, and more.

At Maryville University, we offer an online BFA in Digital Media that can help you build the skills and knowledge to prepare for a rewarding career. Find out how our online BFA in Digital Media can help you expand your technical and artistic expertise in the digital media field.